Item: Mailchimp
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We primarily use Mailchimp to support our inbound leads with an email drip campaign. The first thing we did when signing up for Mailchimp was to build our mailing lists that we had in our CRM. The primary department using Mailchimp within our organization is Marketing with support from the Sales team. The most important problem that Mailchimp solves for us is keeping our nurture list warm with cold email outreach.

Pros and Cons

Email Newsletters
Personal Emails at Scale
Templates
Simplicity of Campaign Creation

Initial training
Reporting for A/B testing
Integrations with SFDC

Return on Investment

Increase conversion rate of older inbound leads that didn't immediately convert
Mailchimp reports improve campaign performance over time
Less wasted time typing personal emails to individual prospects

Alternatives Considered

Mailshake

We used Mailchimp because they were highly recommended by our marketing company. No regrets so far but we also haven't actively explored other solutions in the marketplace.

Usability

The initial training and learning curve, for me at least, was quite long. It took me a few hours of playing around to become familiar with the process flow and an additional few hours figuring out how to create email templates. Once I got familiar with the platform then it was a breeze. It'd be nice to have training videos when you sign up for their service.

All-in-One Marketing Platform

As touched on previously, our primary use of Mailchimp is to keep our inbound leads in an email nurture campaign. We also use it for current partners to keep them updated on news and upcoming events.

Lessons for Success

We have had a significant amount of success using Mailchimp - especially with Covid-19 - to keep prospects that submitted an inbound inquiry in the beginning of 2020. They continued to get email updates and outreach from us throughout the year and now in 2021 they are starting to come back to the surface and reengage.

Likelihood to Recommend

Our organization would recommend Mailchimp to a small business who is looking to maintain a cold outreach followup campaign with inbound leads that did not close for whatever reason. Mailchimp has great customization options when creating these email campaign templates. They also allow you to import and export certain lists and A/B different emails and subject lines. We have no experience using their forms but for what we need Mailchimp to do it works.

MailChimp - Nurture Campaign Tool

Software Version

Overall Satisfaction with Mailchimp