Item: Mailchimp
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

I use Mailchimp for capturing leads that want to be subscribed to my newsletter. This popup appears only on blog posts and that is the only place I get the leads from that I email through Mailchimp. So as you can see, it serves a niche purpose and is only a segment of my target audience.

Pros and Cons

Nice UI
Simple
Well-known product

The free version feels limited.
The paid version costs a bit much for what you get.
It seems like some competitors may be gaining steam on them, so it may not feel worth it to get into a paid plan necessarily.

Return on Investment

I haven't realized any ROI using Mailchimp, as I've gotten no sales from these leads.

Usability

Overall, Mailchimp is extremely usable. It's straightforward to use. Its UI is very fresh and clean, and the UX is just about as perfect as you can get for this type of app. Because of this, I feel this is the reason why Mailchimp is so popular and such an industry standard. However, sometimes, it feels like it's a bit 'too simple' so it feels like all the features aren't there, but that could simply be the free version of the app.

All-in-One Marketing Platform

I haven't used the automation features in Mailchimp, so I wouldn't be the right person to answer this question. However, if I was using Mailchimp for marketing automation, I'd certainly feel that my company has benefited due to not having to use multiple tools to get the same job done.

Lessons for Success

I haven't had any successes with Mailchimp that I can really brag about, as the leads I've collected via Mailchimp haven't resulted in any sales. However, the emails were successfully delivered, if that can be counted as a success. They looked nice, professional, and the people that received them responded positively to them.

Key Insights

Do you think Mailchimp delivers good value for the price?

Yes

Are you happy with Mailchimp's feature set?

Yes

Did Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Mailchimp go as expected?

Yes

Would you buy Mailchimp again?

Likelihood to Recommend

Anecdotally speaking, the free version of Mailchimp is best suited for small businesses or websites just getting started that need a way to manage their email newsletters to a small number of subscribers. Also, if you have a use case like mine where it's a really targeted segment that you may not use for all your marketing communication, it seems to fill this niche as well.

Mailchimp Review

Software Version

Overall Satisfaction with Mailchimp