In My Opinion, Mailchimp May Have You Monkeying Around to Resolve Issues
July 06, 2023

In My Opinion, Mailchimp May Have You Monkeying Around to Resolve Issues

Erin Moore | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

Essentials

Overall Satisfaction with Mailchimp

We use Mailchimp for all of our email marketing, which includes two monthly newsletters and emails regarding educational opportunities. We are able to target our unique audiences using Mailchimp. When I first joined this organization, Mailchimp was already in use. We switched to a few other providers and have recently subscribed again to Mailchimp.
  • Professional templates
  • User-friendly
  • Nonprofit discount
  • Customer service
  • Audience tagging
  • Analytic results
  • Lost productivity
  • Emails sent in error
  • Professional-looking emails
We selected Mailchimp based on a recommendation from a similar organization. Our main reason is email deliverability, which was an issue with Constant Contact. However, the ability to send to the appropriate audience was much easier with Emma, Constant Contact, and Active Campaign. The email templates are much cleaner in Mailchimp and we are pleased with the look.
The audience tags are not user-friendly and have glitches. The templates are very easy to use and uploading lists is also easy. However, the onboarding was lacking and very primitive. Customer service varies from representative to representative. We have had both good and not-so-great experiences with customer service.
We primarily use Mailchimp for email marketing only. At this time, we have other methods that meet our needs for landing pages and the other features that Mailchimp offers. We are not in direct sales, so some of the testing features do not apply to our needs. I have inquired with colleagues about using various workflows, but at this time we need to be very specific with communication that could be used for a workflow.
We have only been back with Mailchimp for a few weeks. In my opinion, there have been some disappointments, but creating and branding our emails was very easy in the Mailchimp system. Their templates are creative and helpful for anyone who prefers to use those or you can create your own. We started with a template but designed it to be our own look.

Do you think Mailchimp delivers good value for the price?

No

Are you happy with Mailchimp's feature set?

Yes

Did Mailchimp live up to sales and marketing promises?

No

Did implementation of Mailchimp go as expected?

No

Would you buy Mailchimp again?

No

In my experience, we have had issues with different customer service representatives providing different answers and sometimes, incorrect answers. Additionally, the audience targeting with tags tends to add or not add the appropriate audience/members. This may not be well-suited for small businesses that do not have a dedicated person for communications. The templates are very user-friendly and clean-looking.

Mailchimp Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
3
Email deliverability reporting
3
List management
1
Triggered drip sequences
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
2
Standard reports
2
API
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Third-party software integrations
Not Rated