Item: Mailchimp
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We use Mailchimp in our church to send out email newsletters, prayer requests, and announcements to our congregation. We have also used it in the past to send emails to guests who visit our church for the first time. This was beneficial to us because we could see if the recipient opened the email rather than wondering if they got it or if it went into their spam folder.

Pros and Cons

Email Formatting
Contact Management
Product Usages Walkthroughs

"Send To" Contact Selection
Campaign Search Feature

Return on Investment

Being able to see how many emails get delivered and opened so we know our reach
Mailchimp has a robust offering for their free system that perfectly suffices for a small church like ourselves, so ROl is amazing!
Being able to send mass emails without getting flagged by our email provider as a spammer is a big plus!

Usability

Like I said before, it takes some figuring out. It's not excessively user-intuitive, but it's not terrible either. With some time, patience, and YouTube tutorials, it's very doable to get the hang of it. One thing that helps with the usability a lot is the ability to import contacts as well as set up signup forms so folks can sign up for your contact list without you having to manually enter each contact. That helps tremendously.

All-in-One Marketing Platform

My church only uses Mailchimp for email, so I have no experience in their all-in-one solutions.

Lessons for Success

During the COVID-19 pandemic, for the short time our church didn't meet in person, we authored short devotional articles for our congregation and sent them via email using Mailchimp once or twice a week. It was a way we could get the material in their hands very quickly with a minimal workload on us.

Key Insights

Do you think Mailchimp delivers good value for the price?

Yes

Are you happy with Mailchimp's feature set?

Yes

Did Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Mailchimp go as expected?

Yes

Would you buy Mailchimp again?

Yes

Likelihood to Recommend

Mailchimp is well-suited for any organization that needs to send out mass email campaigns. There are a few technical skills that are required to get an email looking clean and professional, but once you have some templates made, it makes it easy to send great-looking emails to your contact lists. If someone is not tech-savvy, they should be prepared for a steep learning curve and to find quality YouTube videos to help. I say this because I tried to help my church's secretary learn how to use our Mailchimp account once. Let's just say, I'm still the main guy sending the church's emails.

Mailchimp for Church Use - Highly Recommended

Software Version

Overall Satisfaction with Mailchimp