Marketo Will Do It, But Not Well.
Anonymous | TrustRadius Reviewer
Updated February 27, 2019

Marketo Will Do It, But Not Well.

Score 7 out of 10
Vetted Review
Verified User
Review Source

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Marketo

Marketing had no marketing automation in late 2013. Already using Salesforce.com CRM, it was decided a solution was needed that would integrate with the CRM and also to help with the following:
  • Landing Page Creation & Tracking
  • Form Creation & Tracking
  • Email Service Provider
  • List Management
  • Reporting
Marketo was heavily used by our marketing department, with sales taking advantage of Lead Scoring when they needed to prioritize leads.
  • Reporting on Form Conversions.
  • Email Engagement tracking
  • Email scheduling/sending can only be done on quarter hour increments. It would be nice if this could be done with more flexibility.
  • Customer support. We felt a bit ignored by customer support and it would be appreciated if the customer could feel more important.
  • Product Launches
  • Upsell
  • Cross-Sell
  • Prospecting / New Business
Marketo is not a perfect tool, but I have yet to find a perfect software solution for anything. Of all marketing automation software I have used, it actually had what I felt was the best integration with Salesforce (including the marketing automation tools owned by Salesforce). If you're using Salesforce, it is pretty easy to move your prospects through stages of a campaign.

Marketo Feature Ratings

WYSIWYG email editor
6
Dynamic content
5
Ability to test dynamic content
5
Landing pages
6
A/B testing
6
Mobile optimization
3
Email deliverability
8
List management
6
Triggered drip sequences
Not Rated
Lead nurturing
Not Rated
Lead scoring and grading
7
Data quality management
5
Automated sales alerts and tasks
8
Calendaring
7
Event/webinar marketing
5
Standard reports
6
Custom reports
5
API
Not Rated
Customizability
6
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Marketo's core features

  • Email Templates
  • Forms
  • Landing Pages
  • Smart Campaigns
  • Lead Scoring

Using Marketo

3 - Marketo is used by our VP of Marketing as a light user for reporting. Our graphic designer uses it to build landing pages and modify email templates. I am the heaviest user of Marketo, drafting emails, modifying forms and doing data maintenance work.
We don't have any in house support. If we have a problem, we go to the Marketo community.
  • Email Sending
  • Landing Pages for Form Downloads
  • Reporting on marketing efforts
  • We aren't using it in the future.
  • Employee productivity went up
  • Increased efficiency for webinars. We integrated GoToWebinar.