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Hands Down, Marketo Every Time
Updated March 24, 2017

Hands Down, Marketo Every Time

Lisa Edington | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Select

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Marketo

We use Marketo across our entire enterprise. It allows us to not only communicate effectively with prospects, but it allows us to see activity in real time. The built in lead scoring component is important to us, as is the easy and useful Marketo Sales Insights. I also appreciate the number of other programs I can integrate with thru Launchpoint.
  • Marketo Sales Insights provides an easy, standard way for our sales team to produce and manage emails.
  • Marketo integrates easily and effectively with Salesforce.
  • Marketo makes it easy to produce effective landing pages when time and resources are short.
  • Marketo's email templates still have room for improvement - like being able to change the template of an email mid-flight without having to start all over again.
  • I'd like to see a more visual, workflow representation of campaigns.
  • Product Launches
  • Lead Management
  • Prospecting / New Business
Product launches: Get our name and product known as we are a tech startup
Lead management: Determine who's hot and who's not, so our sales team isn't wasting valuable time
Prospecting / New business: same as both above. Being a start up, we need to reach customers quickly so we can build our resume!
  • Attract the right customers
  • Engage and grow customers over time
  • Measure marketing investment
  • Plan and coordinate marketing across your team
Marketo has allowed us to work on all of these points through their different programs such as Sales Insights, Launchpoint, Salesforce integration, etc. However, our sales timeline has turned out to be not as fast as originally anticipated. Because Marketo integrates with SFDC, we are able to watch the lifecycle times and more accurately anticipate pipeline.
Marketo outshines all of these programs. Its usability, easy integration, built-in lead scoring, ability to handle intentional duplicates, reporting, etc., makes it the clear winner over all these. I've used them all, day in and day out, and if I had to choose one, it would be Marketo every time hands down.
250,000 to 1 million
B2B
Marketo provides great functionality for B2B and B2C clients. It is easy to learn and mostly intuitive. It's a nice blend of features I liked in Eloqua and SF Marketing Cloud, all rolled into one. Having worked on all 4 major platforms (Eloqua, SFMC, Pardot and Marketo), if I had to choose one over the other it would definitely be Marketo! It was very easy to integrate with our Salesforce instance, and I like that it integrates well with WebEx and other third-party apps. I was able to pick it up very quickly and get our enterprise up and running within a couple months. I also like that the lead scoring feature is built in and easy to use/maintain. Some of their reporting features are a bit clunky but workable. They have great support resources and are easily searchable.

Adobe Marketo Engage Feature Ratings

9.7
WYSIWYG email editor
10
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
10
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
9
Triggered drip sequences
9
9.0
Lead nurturing automation
9
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
8
6.5
Calendaring
4
Event/webinar marketing
9
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
9.0
Dashboards
Not Rated
Standard reports
9
Custom reports
Not Rated
10.0
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Marketo

Because there is no drag and drop functionality in their email editor. That is the one thing that Eloqua has over them and I miss it terribly. Why are we forced to use a template? It would be much easier and faster to create emails like landing pages. Do that, and I'll move my rating to a 10.