Marketo is not optimal for B2C businesses
February 09, 2018
Marketo is not optimal for B2C businesses
Score 1 out of 10
Vetted Review
Verified User
Software Version
Email Marketing Solution
Modules Used
- Marketo Lead Management
Overall Satisfaction with Marketo
We are using Marketo to run our lifecycle email programs and send other one-off email communications. We also maintain our lead database in Marketo. This helps us maintain our engagement strategy with clients.
- Marketo email editor makes it easy to make changes
- Marketo holds large files that often can't be hosted on our content sites.
- Marketo database is a blackhole - it's really hard to know what is going on. And the data is not always up to date, which makes it hard to trust the information in the system.
- Marketo support is terrible. I have submitted 4 cases in the past 3 months and none of them have been resolved. I've always ended up resolving them myself after trying to get the technical engineer's attention.
- Email functionality is relatively low. I cannot set up simple A/B tests or set up automated sending easily.
- Product Launches
- Lead Management
- Prospecting / New Business
Product Launch - To increase awareness and engagement with the product. Marketo has all the basic functionality, it serves its purpose. Velocity is a bit hard to use sometimes so if we really want to cater dynamic content per user, it's much more difficult.
Lead Management - To convert users to sign up with our service. Marketo has basic functionality which allows us to create campaigns.
Lead Management - To convert users to sign up with our service. Marketo has basic functionality which allows us to create campaigns.
Marketo does not have as much functionality as Salesforce Marketing Cloud. Marketo is a legacy product that we've continued to use.
250,000 to 1 million