Marks for Marketo
February 14, 2018

Marks for Marketo

Dina Flees | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Email Marketing Solution

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Marketo

We use marketo for nurture campaigns to leads in order to provide warm leads to our sales team. It is mainly the marketing department that uses it but we are working to bring in communications from other departments so that all our correspondences will be in one system. By implementing Marketo we now have a 360 view of leads and contacts activities and can see what assets are performing well.

Pros

  • Marketo does a great bod of tracking a leads activity. You can see what they have done and in what order and track their behavior easily.
  • It is very simple and easy to segment your audience and only talk to the exact people you want to. So targeting emails is very convenient.
  • The new Email 2.0 format is great. It is very nice to have a build your own email bar. You can have one long master template and decide what elements you want in each email. This allows for all the emails to have common elements, but each one can be tailored to your needs.

Cons

  • Sending emails to one person is a bit of a challenge. You have to create an entire campaign just to send it to one person, which is a lot of work.
  • If you want to create dynamic content you have to segment your audience. You can only have 20 segments in your system. So if you want to make something dynamic you have to use something that is limited. So if you just want to segment off of being a sponsor that might not be something that you always need. So it feels like a waste and lots of extra work to do it.
  • Logic and filtering can be repetitive. You cannot keep logic saved for repetitive use. You have to create new logic every time. this can lead to silly mistakes and take up lots of time.
  • Product Launches
  • Upsell
  • Lead Management
  • Prospecting / New Business
Marketo is a better system then the Salesforce Marketing Cloud. It has a more modern interface and has more skills and capabilities then it.
25,000 to 100,000
B2B
Marketo is great if you use Salesforce and have reliable data. This will allow for easy setup and use. Making segments or targeting emails to specific audiences will be easy to set up and use. However, if you use a CRM other than Salesforce or if your data is dirty Marketo will be a bit cumbersome. If you have to do list uploads it will take away lots of functionality and automation that make Marketo a great choice.

Adobe Marketo Engage Feature Ratings

6.9
WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
10
Landing pages
7
A/B testing
4
Mobile optimization
3
Email deliverability reporting
7
List management
8
Triggered drip sequences
8
5.5
Lead nurturing automation
7
Lead scoring and grading
6
Data quality management
5
Automated sales alerts and tasks
4
5.5
Calendaring
4
Event/webinar marketing
7
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
3.3
Dashboards
3
Standard reports
4
Custom reports
3
3.0
API
Not Rated
Role-based workflow & approvals
3
Customizability
1
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
1
Integration with SugarCRM
1

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