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Adobe Marketo Engage

Adobe Marketo Engage

Overview

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Lead nurturing automation (933)
    8.7
    87%
  • List management (955)
    8.6
    86%
  • Email deliverability reporting (958)
    8.1
    81%
  • Standard reports (939)
    7.7
    77%

Reviewer Pros & Cons

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Video Reviews

4 videos

Adobe Marketo Engage Review | Tracking and Managing Leads
04:05
Adobe Marketo Engage Review | The Power of Marketo Sales Insights
05:33
Nurture Leads for Demand Generation | Adobe Marketo Engage User Review
04:09
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Pricing

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N/A
Unavailable

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Entry-level set up fee?

  • Setup fee optional
    Optional
For the latest information on pricing, visithttps://business.adobe.com/products/mar…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

What is OutboundEngine?

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…

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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.9
Avg 7.7

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.4
Avg 7.8

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.7
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.4
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.4
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.3
Avg 7.6
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Product Details

What is Adobe Marketo Engage?

Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

Adobe Marketo Engage aims to redefine Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Adobe Marketo Engage Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows, built using drag-and-dropScreenshot of Lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noiseScreenshot of All areas of the platform can be accessed in one placeScreenshot of Automated field mapping which begins after entering login credentials

Adobe Marketo Engage Video

Engagement Platform: Marketing Automation

Adobe Marketo Engage Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Oracle Marketing, HubSpot Marketing Hub, and Salesforce Marketing Cloud are common alternatives for Adobe Marketo Engage.

Reviewers rate Integration with Salesforce.com highest, with a score of 9.

The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(2617)

Attribute Ratings

Reviews

(1-25 of 45)
Companies can't remove reviews or game the system. Here's why
Kristina Schroffel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Marketo is the Cadillac of marketing automation tools for me, I learned the most on it and it's pretty advanced compared to other tools. I like the tokens, the community, the support it feels very best in class and that all the work I did is already in the system is helpful.
Amanda Thomas | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Marketo is all around more capable of scaling with your company. It has better processing power, more capabilities, and gets more complex as you get more complex with campaign strategies to micro target your audience. Marketo is also the best at operational excellence. It's not just about getting an email out, it supports you to implement lead & data management throughout your company & sales lifecycle.
September 10, 2019

Marketo needs to improve on

Score 8 out of 10
Vetted Review
Verified User
Incentivized
One stop shop for all campaigns/program, I'd used Hubspot and things were stored in different places and its a mess finding and linking assets you create, while you can keep all of them under your program and store global assets/list under Design studio and Database but the rest can be done easily under Marketing Activities
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Hard to say because it seems that the industry are pretty much normalised in term of features and capacities. The main differentiators can be price if the company is able to reduce (and maintain) the lead base to the minimum possible.
Josh Hill | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
From other demos and use of Email Service Providers, Marketo's workflow and nurture options are far more powerful and easy to use than HubSpot or Pardot. The marketer has much more control on how and when things occur, along with clearer Automation.

Marketo has a powerful lead lifecycle funnel system, but it does require a lot of thought and setup to provide the funnel transparency the CMO wants.
August 21, 2019

Highly intuitive.

Jennifer  Robertson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Marketo has a tighter and faster integration with SFDC. Marketo has extreme capabilities when it comes to how to run and trigger actions you want it to take. Marketo has a great community and great users that collaborate and network. Marketo support is also pretty good (most of the time). Marketo has a long list of partners and plug-ins as well. Lastly, their API capabilities have improved over the years (and looking forward to more improvements to come)!
August 20, 2019

Marketo Review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
The highlights of Marketo are its ease of use, its simplicity & flexibility, and the sophisticated tools available. The solution can also effortlessly scale with our company needs and objectives.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Marketo does campaign execution better than other systems. It is compartmentalized in a way that helps creative minds drive down to execution in a process-oriented way. Reporting is also a key differentiator, it allows insights that are actionable.
Mackenzie Warren | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
To be honest, my knowledge of other marketing automation software is a bit outdated, since I have exclusively used Marketo for the past 3 years. However, Marketo definitely has an advantage as a market leader when it comes to third party solutions. As our team and company has expanded, we have needed to add additional tools to manage specific initiatives like events or paid advertising or business intelligence, but we have always been able to find top-of-the-line solutions that integrate with Marketo and allow us to keep our tracking and reporting intact.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Marketo offers a better user experience and a larger library of reporting than any other marketing automation software I have used. The ability to identify each action and the paths and workflows for a single contact or company is important and a key reason why we continue with Marketo today.
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