Marketo is LIT
May 02, 2018
Marketo is LIT
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
- Marketo ContentAI
Overall Satisfaction with Marketo
Only being used by the marketing department and the corporate “digital” team who oversees the implementation to assure when other silos of the business are ready to use Marketo that their integration will go smoothly. Our biggest troubles are in organizing across many businesses that operate in unique ways and making sure the architecture and processes are well established.
- Increase efficiency - the ability to create tokenized templates produces significant time savers for us
- Lead management process is extremely easy to use yet the functionality and customization aspects are top notch
- Integration of new technologies like AI make these crazy ideas a reality for our business with relative ease
- Integration with other services through API make Marketo the one stop shop for everything marketing related for us.
- So far I haven’t had too many issues to be honest.
Marketo absolutely is the clear winner for us.