Want to increase leads and stand out? Marketo is your answer
May 03, 2018

Want to increase leads and stand out? Marketo is your answer

Christina Kay | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization
  • Marketo ABM
  • Marketo Ad Bridge
  • Marketo Sales Insight
  • Marketo ContentAI

Overall Satisfaction with Marketo

Marketo is used through our entire organization. Most of our clients are on the platform so we do everything from consulting to implementation and strategy. Marketo helps qualify leads (through lead scoring/nurturing) so that your sales teams gets insights on your most qualified leads. We also use Marketo with our clients (higher ed, healthcare, financial institutions, etc) to increase revenue to help reach their business goals through various strategies.
  • Lead management
  • Email Marketing
  • Account Based Marketing
  • Lead Scoring
  • Revenue Analysis
  • Analytics
  • Training
Marketo has a great, robust system that seamlessly pairs various software. The Marketo Community is one of the best in the business to help and support over marketers, just like you!
Marketo is well suited for businesses who have been around a bit and have a structured sales process/business goals. It is great for higher education institutions and B2B companies. Marketo is less appropriate for "mom and pop" shops and small start ups.