Experience Success
March 28, 2019

Experience Success

Patrick Vesely | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Performance Insights

Overall Satisfaction with Marketo

Marketo is being used as a lead management tool that is helping drive leads through the sales process to our sales team. For us, we are trying to track interaction/behavior and develop new ways to interact with customers.

Pros

  • The engagement programs allow us to build stronger relationships between our sales team and their contacts.
  • Segmenting different audiences has allowed us to build campaigns that allow us to market more specific programs, like webinars.

Cons

  • The reporting has always been an issue for us, but with the purchase of Bizible, I think this problem has been solved.
  • Consulting hours-- I ran into the issue where our contract for consulting hours was only six months, and I could not use all 8 hours in this timeframe. I wish I would have been notified also when the hours would expire.
  • Product Launches
  • Customer Service
  • Lead Management
  • Prospecting / New Business
We are trying to speed up the Sales cycle and get proper contacts to our team. We are also trying to awaken contacts that have been in our database for a long time and have not been interacting.
I have only used Marketo, and really enjoy it.
250,000 to 1 million
B2B
When I came into my current role, Marketo was being used as a tool to send mass amounts of contact. Marketo is not just a tool, and I had to work with our Marketing and Sales teams to develop a strategy. Our strategy has now been developing content (whitepaper and webinars) and working with the sales teams to understand our customer interactions.

Adobe Marketo Engage Feature Ratings

8.0
WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
A/B testing
8
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
8.0
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
8.0
Calendaring
8
Event/webinar marketing
8
Social Media Marketing ()
Not Rated
6.3
Dashboards
6
Standard reports
7
Custom reports
6
8.0
Customizability
8
Integration with Salesforce.com
8

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