Marketo for health care communications
March 11, 2021
Marketo for health care communications
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo ContentAI
Overall Satisfaction with Marketo
Marketo is used by about half of our organization currently and is being set up and enabled for the remaining areas over the course of the next year. We use Marketo to send marketing emails, internal employee communication emails, and for secure, lead-generation forms on landing pages that we embed on our website.
- Detailed
- Complex
- Functional
- Complex
- Not simple to use
- User interface
- Cross-Sell
- Lead Management
- Prospecting / New Business
The goal for internal communications is to ensure our employees have the latest news and announcements they need to do their job. For our marketing emails we are generally communicating with current patients or prospective patients to let them know about our health services and to provide news and general health and wellness information.
Marketo is much more complex than these others. That's a double-edge sword because there seem to be a lot more intricate campaigns and workflows that can be developed, but it is not turnkey at all. So working with an expert to get set up with Marketo will likely be necessary to start with.
250,000 to 1 million