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Marketo has a few areas to improve but overall a solid platform for mid to enterprise orgs
April 01, 2021

Marketo has a few areas to improve but overall a solid platform for mid to enterprise orgs

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization
  • Marketo ABM
  • Marketo Sales Insight

Overall Satisfaction with Marketo

I currently use Marketo for internal marketing efforts and as a testing platform. The company as a whole only uses Marketo for testing. We run a few lead nurture programs that are connected with SFDC. Mainly we use Marketo in customer instances to set up their campaigns and programs and link between SFDC and other tools like Uberflip.
  • The email editor is great and it allows you to add or remove modules from the email.
  • I really like the A/B testing. It is pretty robust. It has options for testing the “from” email address, different subject lines, full email, and a scheduling feature. It does have most of the same features as other marketing automation platforms but I find Marketo really intuitive.
  • Marketo lets us personalize the user experience to target our audiences better.
  • I think engaging with support has been a pain point. Sometimes it takes days to get an initial response. And, a couple of times my case was closed without a resolution or understanding.
  • The internal teams like CSMs and their customer tracking systems seem to overlook customers, the renewals, etc. and we have experienced times where no one knew who was assigned to our account.
  • The system as a whole isn't very intuitive. I found myself jumping to various product docs and training to get answers to one particular area. Some of the documentation is beyond super helpful and other documentation really needs screenshots or videos for the "how to" as these items aren't covered in the on-demand training either.
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
We use it to increase visibility into our services. Customers we work with and configure their campaigns, etc. are using it for selling, product launches, lead management. Both my organization and all of our customers have it integrated with SFDC.
I have used Eloqua for 8 years and Hubspot for 2 years. I found both far more intuitive than Marketo and easy to learn.
25,000 to 100,000
B2B
It's well suited for mid to enterprise companies for lead and nurturing emails. I think it fits more for B2B. It's definitely not a CRM. If you are new to marketing automation and a small organization this would not be the platform to use. And my rating isn't higher than 7 because there is a big learning curve to use Marketo and quickly finding information, product documentation or training isn't straight-forward and at times some info just isn't easy to understand without screenshots or a quick snippet video.

Adobe Marketo Engage Feature Ratings

7.1
WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
9
A/B testing
9
Mobile optimization
7
Email deliverability reporting
2
List management
6
Triggered drip sequences
7
7.3
Lead nurturing automation
7
Lead scoring and grading
7
Data quality management
7
Automated sales alerts and tasks
8
7.0
Calendaring
7
Event/webinar marketing
7
8.0
Social sharing and campaigns
8
Social profile integration
8
3.7
Dashboards
5
Standard reports
5
Custom reports
1
8.0
API
9
Role-based workflow & approvals
9
Customizability
5
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated