Marketo: Powerful Automation tool for Marketing
May 12, 2021

Marketo: Powerful Automation tool for Marketing

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

Marketo is being used by our organization mainly for email campaigns for new product introductions and housing the customer contacts and leads in the database. It helps in building and executing nurture campaigns and also sending any webinar or event invites that include registration links and submissions flow directly into Marketo.

Pros

  • Best marketing automation platform
  • Can be integrated easily with many 3rd Party tools.
  • Tracks most of the digital activities of a lead.
  • Bidirectional integration and sync works well with Salesforce.

Cons

  • Ability to handle multiple activities of a customer in a single lead view.
  • Enhance Marketo sales insights functionality.
  • Ability to delete fields in Marketo.
  • Product Launches
  • Lead Management
  • Prospecting / New Business
Product Launches: Mainly used for communicating with customers on promoting any products or solutions or promoting any contracts or software upgrades for existing customers. Lead Management: Creating different programs and mapping with individual Salesforce campaigns that help in analyzing the performance of the overall marketing campaign and check for key findings.
100,000 to 250,000
B2C
It's most suitable for running email campaigns for introducing new products to the market as well as promoting any existing webinars or events. Has the ability to build complex smart campaigns that automate some of the processes internally within Marketo. I don't see a value in building reports that have details related to opportunities as that would be relevant to extract from Salesforce.

Adobe Marketo Engage Feature Ratings

8.0
WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
7
Landing pages
8
A/B testing
8
Mobile optimization
8
Email deliverability reporting
9
List management
9
Triggered drip sequences
8
9.0
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
7.5
Calendaring
7
Event/webinar marketing
8
8.5
Social sharing and campaigns
9
Social profile integration
8
8.7
Dashboards
9
Standard reports
8
Custom reports
9
8.5
API
9
Role-based workflow & approvals
9
Customizability
8
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
7

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