Marketo: Powerful Automation tool for Marketing
May 12, 2021
Marketo: Powerful Automation tool for Marketing
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
Overall Satisfaction with Marketo
Marketo is being used by our organization mainly for email campaigns for new product introductions and housing the customer contacts and leads in the database. It helps in building and executing nurture campaigns and also sending any webinar or event invites that include registration links and submissions flow directly into Marketo.
- Best marketing automation platform
- Can be integrated easily with many 3rd Party tools.
- Tracks most of the digital activities of a lead.
- Bidirectional integration and sync works well with Salesforce.
- Ability to handle multiple activities of a customer in a single lead view.
- Enhance Marketo sales insights functionality.
- Ability to delete fields in Marketo.
- Product Launches
- Lead Management
- Prospecting / New Business
Product Launches: Mainly used for communicating with customers on promoting any products or solutions or promoting any contracts or software upgrades for existing customers. Lead Management: Creating different programs and mapping with individual Salesforce campaigns that help in analyzing the performance of the overall marketing campaign and check for key findings.
100,000 to 250,000