Marketo: Great Tool for the Right Marketer
May 07, 2021
Marketo: Great Tool for the Right Marketer
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Analytics
- Marketo Web Personalization
Overall Satisfaction with Marketo
Marketo is our main marketing automation platform, [that] [sends] all marketing communications for both audiences in our [two]-sided marketplace. It gives us the ability to send marketing [emails] at [a] scale, with [a] strong integration functionality, [including] our in-house databases, [and to] Salesforce. We also use it for lead gen by creating landing pages and forms; [we use this] to capture and send leads to [Salesforce]. Additionally, we have several nurture tracks built, [which] [uses] a custom data set, [that] [uses] an API integration.
- Data Customization (CDOs). [...] For more advanced segmentation and personalization in [one- too] many situations. [For example,] if a user has purchased multiple products, I can target based on any of those purchased products.
- Email Personalization (Velocity Scripting). [...] [This] allows us to use [Java] to really manipulate tokens and CDO data.
- Efficiency (Program Level Tokens). [...] It makes us more efficient because [we] can clone programs and just edit the tokens of the program.
- Clunky UI with no "Journey Builder."
- Could be on cheaper.
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
- Other
Marketo allows us to build lead gen funnels for acquisition through landing pages, forms, and nurture emails, but then also allows us to engage with existing clients to upsell different products over time based on the [Salesforce] integration. [...] [This] is huge goal for our company. More leads, [leads to] better engagement, [with a] stronger upsell, [and] more revenue.
[I chose] Marketo [because it] has more advanced data functionality and setup by far.
25,000 to 100,000