Marketo | Best Automation Tool
May 13, 2021

Marketo | Best Automation Tool

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Web Personalization
  • Marketo Sales Insight
  • Marketo ContentAI

Overall Satisfaction with Marketo

Our, Marketing Digital account use Marketo for our multiple clients and implement it for a marketing automation solution for all the in-house projects as well as on client places an achieve their targets and help to implement their different use cases and journeys. It's a great tool which definitely helps small business to grow faster in this digital world.
  • Easy Integration with Social channels and tools like SFDC
  • Database segmentation
  • Great Documentation
  • Support Team
  • Reporting could be improved
  • Upsell
  • Cross-Sell
  • Lead Management
Use to get it leads through different channels. Marketo helps teams to integrate with multiple social channels and also the integration with SFDC is a great achievement that helps to get a lot of leads and could be managed separately based on the requirement. Lead nurturing feature helps marketers to achieve a lot of business.
I believe, Marketo is the best solution for B2B campaigns. However, Adobe campaigns have the capability to run any kind of campaigns like B2B or B2C. But Marketo easiness makes it very comfortable for any resource with limited knowledge also compare to other automation tools available in Marketo.
Marketo is definitely a great solution for marketers. It's a complete package to use by small-scale organizations and well suited for big organizations to run multiple global campaigns and execute them simultaneously. It seems to be a most feature-rich marketing automation tool.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
7
Dynamic content
9
Ability to test dynamic content
9
Landing pages
10
A/B testing
8
Mobile optimization
8
Email deliverability reporting
7
List management
9
Triggered drip sequences
8
Lead nurturing automation
10
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
8
Calendaring
8
Event/webinar marketing
10
Social sharing and campaigns
8
Social profile integration
8
Dashboards
9
Standard reports
9
Custom reports
9
API
10
Role-based workflow & approvals
10
Customizability
9
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
7