Item: Miro
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Product Folks use Miro to build a quick story around user journeys, flow charts for backend processes and sometimes to just brainstorm ideas. In the case of user journeys, we can hyperlink the entire journey so that for anyone viewing the flow, assistance is not needed. They can keep clicking on the flow and understand how the user is going to experience the overall journey. Another big use case is competitor benchmarking where all relevant screens from competing apps are put in one place. Gives a great insight into how multiple players in the market are trying to solve similar problems.

Pros and Cons

Ability to handle extremely large canvas size
Integration with other Apps and Plus ins
Auto alignment and sizing guidance

With regards to text size at a given zoom level, once the board is initiated at a certain zoom level, it becomes very difficult to change the level.
During screen sharing, Miro often goes into 'syncing' mode. The lag is pretty high a lot of times.
Wireframe library is not so great currently.

Return on Investment

There are several layers between using a tool and business impact and hence establishing a correlation will be pretty difficult. However, Miro has definitely helped in getting both the macro and micro view right for customer journeys.
Similarly, competitor benchmarking become extremely clean by using Miro
Lastly, critical presentations can be done on Miro rather than using PPT.

Ease of Integration

I have added plugins that are available from the sidebar. While addition of plugins is a fairly direct process in almost all applications, the nudge to discover and find newer solutions does not exist. For example, I am not aware, for the kind of work I do, which are the best plugins out there in the world and most commonly used.

Collaboration

We use Miro for Collaboration the most. Given an individual can put all the required information in a clean form, at times it has become better than a whiteboard where an individual user's handwriting might be a limitation. Infinite scroll is another area where Miro beats the traditional whiteboard.

Having said this, there is definitely issues related to latency which is very palpable.

Alternatives Considered

Figma

There are several free sketching tools. In addition, iPads have freeflow which is available to everyone. Miro would definitely have lot more features than free tools but then cost-benefit analysis becomes justified only for users who use several features. For a once in a while collaboration, there are too many free tools which do a fairly decent job.

Key Insights

Do you think Miro delivers good value for the price?

Yes

Are you happy with Miro's feature set?

Yes

Did Miro live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Miro go as expected?

I wasn't involved with the implementation phase

Would you buy Miro again?

Yes

Other Software Used

Figma, Asana, Slack

Likelihood to Recommend

Best suited when a large amount of visual data needs to be communicated. One can easily add 100s of images and it will still function pretty smoothly.

Some of the users try using it for getting a wireframe or tracking progress or as document creator. After intese efforts the outcome does look prettier but from business perspective it does not make sense to put so much effort just to improve aesthetics. Might make sense for organisations who need to show these to clients on a regular basis.

Bring you and your teammates on the same page.

Overall Satisfaction with Miro