On24 Provides a Customized Experience
November 08, 2017

On24 Provides a Customized Experience

Jordan Roach | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with ON24

We use it in our organization for the Field Marketing/Events team because we handle customer and demand gen webinars. I deal specifically with customer webinars, so we use this platform to present. We are the only department that use it as of right now. We like it because it easily transitions to on-demand so clients who miss our live webinars can see the on-demand webinar almost immediately after it has been broadcast.
  • Internal communications
  • Lead generation
  • Training
  • Transitions to on-demand seamlessly. The same link is used for registration and on-demand.
  • Customizable console - I can choose the background, choose which widgets I use, and add supplementary resources for attendees to download on the spot.
  • We can view audience interaction. It gives everyone an engagement score so we can see which attendees were most engaged and which attendees maybe didn't get as much out of it as we had hoped. We can then reach out to those customers for follow-up.
  • We have review calls with our account reps where they address any of our concerns. Our reps have been very responsive.
  • When using the screen share option, there is often a lot of lag. It has to do with bandwidth issues.
  • Before we put tons of notes on the console and added slides to our slide deck to address what to do if audience members can't see or hear, we had a LOT of audio and video issues. Many of our attendees would tell us they couldn't see or hear and we'd spend a lot of time as producers troubleshooting. I wish this problem wasn't a problem. I wish that they could just see and hear right off the bat without having to refresh their browsers or switch browsers.
  • Their chat help line is not what I thought it would be. It's not really an in-depth support like I had hoped. I've never chatted with anyone on the On24 help chat and gotten actual help. I believe their chat is just there to say, "Have you tried refreshing your browser? Is your computer plugged in? Is it turned on?" and I was hoping it would be more than that. They do have a way you can submit a ticket, but for some of my issues I feel like that's too much to do. I wish there was a step between their chat and their filling out a ticket.
  • There's no dial-in number so if someone can't hear, they're out of luck. I've had people have to drop off the call because they couldn't hear no matter what they did.
It integrates seamlessly with Salesforce and Marketo. We use Marketo landing pages to send registrants to a landing page.
It's always available. It doesn't have "hours of operation" - if I wanted to use it on a whim at 2:00 am on a Saturday night, I could.
  • Helps with upsells - but I don't know if that's because of On24 specifically or if it's because of the webinars.
On24 has solved so many problems ReadyTalk gave us. One is that the on-demand recording is available immediately, whereas in ReadyTalk we had to wait for it to render, then export it, then upload it into youtube. Also, there are a lot more customization options for the console with On24. We can brand it to our company.
On24 is well suited for webinars that are going to people outside the organization. I don't think it's probably the best for internal trainings (we use it for that anyway) because a lot of the features cater to the audience members and attendees and it seems that those attendees would appreciate the widgets more if they weren't being trained or used for internal videos.

ON24 Feature Ratings

Audience polling
10
Q&A
10
Branding options
9
Integration to Marketing Automation
10
Participant roles & permissions
10
Confidential attendee list
10
Calendar integration
10
Record meetings / events
10
Slideshows
10
Event registration
10