Happy ON24 client
May 30, 2019

Happy ON24 client

Alex Macleod | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with ON24

Historically it's used just by my department. We sell webinar as a media product to sponsors who host their webinars which we market to our audience. However, there is a growing interest and use for it in other departments who are using it to complement web page content on specific topics of interest to our audience.

The business problems ON24 addresses are different for each business unit. As a media product, it provides sponsor revenue & adds to our media offering (even for a client not interested in that product, we know it influences their perception of us that we offer it), and for the other business unit it solves the problem of getting information to members of our institution in a more interesting way than a web page.
  • Lead generation
  • Training
  • User-friendly both to set up for presenters & marketers and for the audience to use.
  • Dashboard analytics - important for lead generation campaigns.
  • Ability to customise audience view - add web links, pdf documents, your image as background.
  • Easily generates MP4 to use however you want afterward.
  • Functionality of screen share - not so easy to manage unless you have 2 screens.
To my knowledge, it's always available. In 4 years I've not seen an unplanned outage or application error.
  • We have a media sales target for webinars, 100% of which get delivered with ON24. Targets are always a stretch, but some years this target has been smashed.
  • The customer registration number was fantastic for the first of our own webinars. 66% of those watched live and with 4.3 engagement score, we were really pleased.
We trialed an Adobe product as well. The main thing for us was the additional support we get in the UK from Martyn Cox and Stuart Perkins at Webcasting 247 - the guys are fantastic, and given that my team webinar is a profit making product, we have to look after our clients.
ON24 was more expensive than others, but the additional service and functionality makes it an easy decision to renew.
The dashboard output is so easy to use, and therefore describe to our sponsor partners, it makes for a confident sell to our advertiser customer base. We know that once we've provided the report link to our third party they'll be able to see all the data they need - so they come back. Repeat business is key in today's media environment.

ON24 Feature Ratings

Audience polling
Branding options
Integration to Marketing Automation
Participant roles & permissions
Confidential attendee list
Calendar integration
Record meetings / events
Not Rated
Event registration