Love the ON24 platform and experience

I use it for our webinar programs, and live and hybrid events.

We use engagement data to map out our audience's needs, goals, and challenges. We use this information to create the buyer's journey and help provide content to them that's most appropriate for them. We also use it to score our leads and understand how engaging our content is and how engaged our audience is.

I enjoy innovative experiences, especially how ON24 webinars are curated. Not only are they engaging for me, but they are also informative and I feel very much a part of the conversation based on how experienced the speaker is. As a marketer, those really help me understand the experience I want to create for my audience.