ON24 checks the boxes
May 22, 2024
ON24 checks the boxes
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with ON24
We use ON24 to host 3 webinar series:
1) Thought leadership: live, simulive, and on-demand presentations (registrations generally ranged 600-4500)
2) 1:Many simulive introductory demo webinars presented in monthly sets to allow for users to sign up for sessions that fit their schedules (registrations total 600-1500 per set) - prerecorded demo + live discussion - targeting prospective customers
3) 1:Many live sessions that review product updates and tips & tricks. Offered monthly with "office hour" structure - targeting existing customers
In total, we offer over 100 webinars annually. We love that we can sync with SFDC to determine new MQLs and we can automate reminder and follow up emails. The tools for customization of event consoles and other aspects of ON24 has improved greatly over the last couple of years and have been well received by my team.
1) Thought leadership: live, simulive, and on-demand presentations (registrations generally ranged 600-4500)
2) 1:Many simulive introductory demo webinars presented in monthly sets to allow for users to sign up for sessions that fit their schedules (registrations total 600-1500 per set) - prerecorded demo + live discussion - targeting prospective customers
3) 1:Many live sessions that review product updates and tips & tricks. Offered monthly with "office hour" structure - targeting existing customers
In total, we offer over 100 webinars annually. We love that we can sync with SFDC to determine new MQLs and we can automate reminder and follow up emails. The tools for customization of event consoles and other aspects of ON24 has improved greatly over the last couple of years and have been well received by my team.
- ON24 tech support has been very responsive. When we have struggled to upload some files, they have been quick to respond to the tickets. The tech support team has both uploaded files for us and have also investigated why we were running into the problems. They uncovered an issue with our slide template having links to google elements which was creating a problem. There was another issue I reported that has been validated as a bug and I have been getting weekly emails letting me know that they are still working on fixing the issue.
- The Knowledge Center offers a wealth of information to help users self-serve and trouble shoot as needs present.
- ON24 offers frequent webinars about improving engagement, using generative AI, and unveiling significant new updates to the platform. These have all been really helpful.
- We love that we can include certificates of attendance for our audience. Recently however, we lost the ability to modify those certificates for on-demand webinars. We used to update the signatures as needed due to staff changes but can no longer due this. For the webinars we continue to offer on-demand, we had to purchase tech support hours to have all of the certificates updated with copies that did not include any name/signature information.
- ON24 Elite Studio does not allow for the audience to come off mute to ask a question - they can only submit questions through the Q&A or Chat windows. Two-way audio and video is only available through the Forums option and while Forums seems to offer some fantastic functionality, it's way too expensive for my company.
- ON24 Elite Studio does not all for audio from other browser tabs. My company has an online platform and when we do demos, showing our potential customers what the sound effects can do is important. Our only workaround is to pre-record the demo and play it as an important video segment. That can work for some of our webinars but it doesn't work when we want to demonstrate something on the fly during a Q&A session.
- We get a lot of MQLs from our webinars. The integration with SFDC is a game changer over platforms that don't offer that integration.
- The addition of emojis and chat to our event consoles has greatly increased our engagement.
- We love marketing the fact that on-demand viewers can still submit questions and we'll answer them by email. Who else can say that?
- We would like to be able to make changes to all console elements after events have taken place. Sometimes stuff just needs to be updated.
- As we improve our audience segmentation, we are looking forward to the segment customization options that are now available on the console.
- The webinars ON24 sponsors provide us with some great ideas for improving our overall strategic marketing.
We use the data from ON24 to help inform our selection of topics, speakers, and whether or not to continue with a webinar series. As we increase our use of the various engagement tools, we will also need to take a look at how we can capitalize on all the data better. When we hosted a webinar that generated a high volume of questions for our speaker, it was great to be able to export all of the information from the Q&A and chat widgets so we could organize the questions by topic to help our speaker address anything she didn't get to during the live session. Then we were able to quickly reply to the participants with the information they were seeking.
We were super excited to update our consoles at the beginning of 2024 to have a new look and include new widgets. It allows our team to break from a rather robotic script that we've followed for years and really think more about the audience experience and about the specific webinar topic. It was so refreshing! A while back we tried our first simu-live webinar and that was a game-changer for us as well. It allows much more flexibility when scheduling with guest speakers or with speakers who really struggle with speaking to a live audience. After doing simu-live events for a while, it was hard to go back to a completely live webinar for some of our team members.
I think when it comes to the list of features that you want for your webinar platform, ON24 checks more boxes than any other provider. It's not perfect. We will likely use a different platform when we need the audience to be able to come off mute but that's really our only unchecked box at this point.
Do you think ON24 delivers good value for the price?
Not sure
Are you happy with ON24's feature set?
Yes
Did ON24 live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of ON24 go as expected?
I wasn't involved with the implementation phase
Would you buy ON24 again?
Yes