Solid A/B Testing Tool for Small Teams
April 17, 2023
Solid A/B Testing Tool for Small Teams
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Optimizely Web Experimentation
We use Optimizely for A/B tests and for any urgent fixes that are required on the site when we don't want to wait for our normal CMS content push which is usually overnight. We can easily make front-end changes with Optimizely that update within minutes so if there is an incorrect image, spelling error, etc. we can hide it. We also use Optimizely to push changes at 100% until we are able to build them into our website, for example, keeping a test winner turned on while we wait for dev resources.
- Quickly update your website
- Fairly easy to use
- Setting up custom metrics can be confusing
- Only one way to track statistical significance of a test through the platform
- Implemented experiences on the website that increased revenue per visitor
- Stopped us from wasting resources to implement something that did not impact user experience
- Allowed us to hide an error on the site that would have otherwise required a hot fix
It has allowed our company to take full control over our testing program because of its ease of use and to use our existing teams to create a testing program rather than requiring an entire team dedicated to testing.
We preferred Dynamic Yield for their in-house personalization capabilities but preferred the A/B testing and analytics results through Optimizely