Easy to use analytics tool
December 04, 2019
Easy to use analytics tool
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Parse.ly
Across the whole organisation editorially. Parse.ly allows us to work out which articles are working and what is not. It also gives us top line stats on page views and other metrics for authors, sections, historic data, and campaigns like social/newsletters.
- Campaign page views - not easy in something like Google Analytics.
- Ease of interface.
- Email reports are good.
- UK filter on Currents.
- Better understanding of staff.
- Better understanding of audience data, e.g. performance of different campaigns.
Google Analytics - hard to use, not a good interface.
Omniture - again not a good interface.
Omniture - again not a good interface.
Do you think Parse.ly delivers good value for the price?
Yes
Are you happy with Parse.ly's feature set?
Yes
Did Parse.ly live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Parse.ly go as expected?
I wasn't involved with the implementation phase
Would you buy Parse.ly again?
Yes