Overall Satisfaction with Parse.ly
The digital department use Parse.ly to track the live traffic directed to our website, talkSPORT.com. Previous analytics solutions had not provided us with a particularly good live service, whereas Parse.ly appears to suit all our needs. Furthermore, the ability to see traffic sources is remarkably useful, and it has allowed us to grow our social traffic by targeting stories at specific markets.
- The live traffic analytics are very useful as they mean we can schedule stories in at times we know are best.
- Revealing traffic sources allows us to target stories at specific markets, and tinker headlines to various audiences.
- The average traffic vs. today's traffic marker is very useful for keeping ahead of our monthly target.
- Syncing problems, while rare, occur more often than I would hope, and when they occur it is impossible to track live traffic.
- We have seen a massive increase in traffic since using Parse.ly, with our unique viewers and comscore both more than doubling.
- Our advertising revenue has increased since using Parse.ly, in relation to our traffic increase.
While we still use Google Analytics for UK traffic, Parse.ly is the better overall analytics software. The live tracking is much better and it is much easier to see the growth we have enjoyed on a daily, weekly, monthly and yearly basis.
Though I was not the person to select Parse.ly, if I had to make the choice now I would pick this software.
Though I was not the person to select Parse.ly, if I had to make the choice now I would pick this software.
Do you think Parse.ly delivers good value for the price?
Not sure
Are you happy with Parse.ly's feature set?
Yes
Did Parse.ly live up to sales and marketing promises?
Yes
Did implementation of Parse.ly go as expected?
Yes
Would you buy Parse.ly again?
Yes