You won't find a better content activation platform!
November 11, 2019
You won't find a better content activation platform!
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory
PathFactory has been used on our website to promote our resource library as well as within segmented email nurtures and ABM campaigns. With the integrated forms, we have been able to reduce dead-ends typically associated with content offers. Robust integration with Marketo allows us to un-gate our content and still alert our Sales team to fast-moving buyers.
- No shortage of analytics... connect it to your CRM for some amazing possibilities.
- Customer Success team is highly technical and easy to work with.
- Content track management is a breeze. Once it's set up, you'll be creating custom tracks within minutes.
- Honestly not much to say here. The product roadmap that they have shared seems to cover most of the areas we need, such as deeper analytics and UX improvements.
- Increased website traffic.
- Better at converting leads.
- Better demo set rates.
The biggest problem that PathFactory is solving is the need for quality leads who are self-educated. Previously, we were sending a massive quantity of leads to our salespeople, but the conversations weren't as productive due to unfamiliarity with our company and it's products. Now an SDR can see what content a lead has consumed in real-time and engage with leads with more context.
Our setup needs were quite complex and required a lot of custom work. Thankfully, the implementation team guided us through every step and didn't rest until we got things set up just right. For most implementations, however, you can expect a quick and painless setup out of the box.
When leads come to our salespeople, they are warmer and more knowledgeable about our product. Plus, SDR's can see exactly what content they viewed and for how long, which makes the sales phone conversations a bit more contextual.