Skip to main content
TrustRadius
PathFactory

PathFactory

Overview

What is PathFactory?

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by…

Read more
Recent Reviews

Ease of use.

8 out of 10
June 01, 2023
Incentivized
PathFactory is an excellent tool for creating tailor-made content journeys for targeted campaigns. Beyond the clear use cases for a tool …
Continue reading

Review of PF

8 out of 10
April 05, 2023
Incentivized
We use it as Netflix for B2B content. Here are the bullet points of use cases:
Web page link to a specific asset on a Target or Recommend …
Continue reading
Read all reviews

How PathFactory Differs From Its Competitors

PathFactory Value Proposition

Yes, it has provided visibility into results with different cohorts of prospects. It also gives a lot of autonomy to campaign managers, abm managers, field marketing managers, etc to create their own content tracks and tailor them accordingly.
I would say the greatest benefit is the capacity of the …
Continue reading

PathFactory Time to Value

First few weeks with Pathfactory was a challenge as we try to familiarize ourselves with the tool. But as time pass by, we were able to use it with no issues. Learning the tool is worth all the effort
Continue reading

PathFactory Value Proposition

My organization has benefited from PathFactory's capabilities in that our email nurture campaigns are more user-friendly and easy to navigate. If we did not use PathFactory, we would need to present multiple CTAs in each email. Our analytics have shown that multiple CTAs per email negatively …
Continue reading

PathFactory Time to Value

My organization has been using PathFactory since before I joined the company. It took me a few weeks to feel fully comfortable with the platform, but after that learning period, I've been able to navigate PathFactory with ease. My company has an internal community for PathFactory stakeholders. We …
Continue reading

PathFactory Buyer Enablement

We curate PathFactory content tracks and explore pages for both prospects and customers. Depending on where users are in the buying cycle, we select the content that we think is the most relevant to them. Since PathFactory allows us to tag offers based on the consideration stage, it's easy to find …
Continue reading

PathFactory Value Proposition

It was a great experience using campaign tools and concierge. These solutions helped us to deliver more relevant content in an attractive way, analyze overall performance, engagement, and conversions, and as a result, increase return on investment rates. PathFactory's approach enriched the …
Continue reading

PathFactory Time to Value

It was a kind of expected amount of effort. Everything went fine. The good thing here is that PathFactory has a great documentation that always comes to help you in case of any difficulties, unexpected situations, or other confusions. It is worth also mentioning PathFactory's tech support which …
Continue reading

PathFactory Buyer Enablement

Our use case was not directly connected to sales, so it is hard to say about the impact on buyers. I assume that the better they (buyers) know our product(s) through the company's assets, educational materials, guides, and recommendations the easier for them to make a right, well-weighted decision.
Continue reading

PathFactory Value Proposition

I have certainly benefited from this capability. As previously noted, the ability to build pages with little to no experience has truly enhanced our speed to market - allowing us to be nimble and timely with content.
Continue reading

PathFactory Value Proposition

I do believe when we were using PF it definitely was a great content hub to share externally with customers all the valuable marketing assets with the ability to consume more and more content at their leisure vs. a website or email campaign. I was not on the demand generation side of PF solely was …
Continue reading

PathFactory Buyer Enablement

Not being on the purchasing side of marketing rather focused on content creation and library set up - I would have to assume that the ability and functionality of PF making it very easy and efficient for prospects to consume as much content as possible to help them make a purchasing decision …
Continue reading

PathFactory Buyer Enablement

This AI-powered content intelligence allows us to generate personalized content experiences for individual buyers and target accounts for our ABM strategy. Accelerate deal velocity and grow our pipeline by recommending the next-best assets to consume based on recent visitor history, industry, and …
Continue reading

PathFactory Value Proposition

We have been able to deliver content to known users in an effort to move them further down the sales pipeline as well as Paid (Facebook, Display, LinkedIn, etc) & Organic (Social) Tactics to an unknown audience with specific assets to engage users higher up the funnel
Continue reading

PathFactory Time to Value

Training was more work than expected, but definitely worth the effort. We rely less on the web team to spin up landing pages, and are able to use the Explore page functionality.
Continue reading

PathFactory Buyer Enablement

By offering tailored tracks of multiple pieces of content in one interaction, buyers are able to educate themselves more in one sitting, with content selected for them based on their profile.
Continue reading

PathFactory Value Proposition

We have immensely benefited from using PathFactory to streamline our marketing process. From creating auto reports to in-depth analysis, PathFactory has proved its worth in gold. The ultimate decision to pick PathFactory over other alternatives was its ability to provide details into our …
Continue reading

PathFactory Value Proposition

We have benefited by creating custom after-conversion branded pages (thank you pages) that enable users to continue their journey on the website after they have completed a download goal. These pages integrate well with the website experience and enable good tracking in Google Analytics.
Continue reading

PathFactory Value Proposition

PathFactory has helped personalize our campaigns to a much higher degree. We are now able to quickly create content-rich experiences around specific accounts, topics, and industries. We are also able to derive better conclusions from content performance than standard web-reporting services such as …
Continue reading

PathFactory Value Proposition

We really only just started utilizing the campaign integration to relate PathFactory views to Salesforce results, so I wouldn't have a good baseline to explain how effective the tool is right now at helping us achieve our desired results. I will say that the team has been incredibly helpful in …
Continue reading

PathFactory Time to Value

The most effort put forth was getting up to speed on our current state and library. It had been used for about 2 years before I took it over and needed a total overhaul. With the direction of PathFactory's amazing customer support, I was able to quickly ramp on the understanding of its most …
Continue reading

PathFactory Value Proposition

Yes, being able to group content and to have the same path but across different mediums and CTA's across campaigns has allowed us to streamline our messaging across all programs and provide the best possible medium to binge content. We are looking forward to seeing an increase of conversions from …
Continue reading

PathFactory Value Proposition

Better content experience has a direct impact on our campaign performance. We push buyers through the funnel faster and track the effectiveness of our campaigns on a deeper content level. Nowadays, personalization is key for a successful campaign, and PathFactory allows us to achieve this with no …
Continue reading

PathFactory Time to Value

Due to our existing processes and systems, we had to find some workarounds that delayed the implementation slightly. But it was definitely worth the effort, and we continue improving as we go. PathFactory offers several use cases which we are about to explore and keep taking it to the next level.
Continue reading

PathFactory Buyer Enablement

Obviously, offering relevant content guides the buyers to educate further on the topic. After that, at the bottom of a content track, we offer our on-demand demo so the buyer can go through the whole journey in one session. We also always have 2 CTAs on every track, which invites you to either …
Continue reading

PathFactory Value Proposition

If someone is consuming content, 99% of the time, it's through PathFactory. We have integrated PathFactory experiences across our entire marketing strategy. This has enabled us with deeper insights into the customer journey that sales can utilize to have more meaningful conversations throughout …
Continue reading

PathFactory Time to Value

Very easy process with a very supportive team. PathFactory always takes the time to explain things clearly and works with us every step of the way. They are always open to more enablement sessions for marketing or sales teams, and that remains true further into our contract as we expand to other …
Continue reading

PathFactory Buyer Enablement

Users are able to binge content we have curated in an experience, allowing them to consume more relevant content at the time they are interested in reading. Previously, we would have spent more time, effort and dollars to get them to engage with us a second time to read an additional piece of …
Continue reading

PathFactory Value Proposition

PathFactory has helped us implement ABM and targeted campaigns that have helped show engagement with target markets that are hard to track and also helped push along a one million+ deal. With PathFactory I was able to prove that 600+ users in the federal market engaged with a key piece of content. …
Continue reading

PathFactory Buyer Enablement

We've been using this capability within sales tracks. Our sales team has personalized tracks set up that allow the users to look through low-funnel information. It's been slow to catch on, but it's getting there. I think we'll do more of this in the future.
Continue reading

PathFactory Value Proposition

Since starting our journey with PathFactory, we've understood better the content that converts best. We've beefed up our content library and focused mainly on creating the content our prospects spend the most time reading or watching. It has been a beneficial tool in allowing us to truly …
Continue reading

PathFactory Time to Value

The onboarding process with PathFactory was very easy. The folks we worked with, from our sales rep to our current CSM, took time to understand our business, our goals, and how we intended to use their product. This made the process feel less strenuous and I was confident from the get-go.
Continue reading

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 10 features
  • Content performance analytics (138)
    9.2
    92%
  • Content hub (132)
    9.2
    92%
  • Embedded CTAs (116)
    9.2
    92%
  • Forms / Gated content (132)
    8.9
    89%

Reviewer Pros & Cons

View all pros & cons
Alejandro Moises | TrustRadius Reviewer
Alejandro Moises
GLOBAL SENIOR MANAGER - MARKETING
Tenable (Computer & Network Security, 1001-5000 employees)
Verified User
Contributor in Marketing
Marketing & Advertising Company, 10,001+ employees
Return to navigation

Pricing

View all pricing
PathFactory

PathFactory

N/A
Unavailable

What is PathFactory?

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://pathfac.to/3p2iAcB

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

25 people also want pricing

Alternatives Pricing

OutboundEngine

OutboundEngine

$199
per user
What is OutboundEngine?

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…

BuzzSumo

BuzzSumo

$159
per month
What is BuzzSumo?

BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. BuzzSumo was acquired by…

Return to navigation

Features

Content Publishing

Features related to the organization and distribution of marketing content.

9.1
Avg 8.1

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

9.1
Avg 7.8
Return to navigation

Product Details

What is PathFactory?

PathFactory is used to accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences and virtual events across the buyer’s journey. Using insights and automation to connect people with content, PathFactory aims to remove friction for B2B buyers.

PathFactory Features

Content Publishing Features

  • Supported: Content hub
  • Supported: Forms / Gated content
  • Supported: Embedded CTAs
  • Supported: Content automation

Content Reporting & Analytics Features

  • Supported: Audience profiling and targeting
  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Page-level engagement analytics

PathFactory Screenshots

Screenshot of Netflix-like home screen for B2B buyers with personalized resource centers.Screenshot of Gives sales visibility into the content consumption data of leads & accounts, inside a CRM.Screenshot of Content Tracks - Gives B2B buyers bingeable content journeys that accelerate their purchase decisions, whenever and wherever they click.Screenshot of Path Analytics - Gives access to a new class of content consumption data on the level of the visitor, account, and content asset.Screenshot of Guide - Gives buyers spot-on content recommendations, anywhere on a website.Screenshot of Content Track Analytics - Shows how visitors binge content in specific Content Tracks, and assess how particular sequences of content perform.Screenshot of Account Insights - Path Analytics gives insight into whether or not target accounts have had meaningful engagement with content, and how sales-ready they are.

PathFactory Video

How PathFactory’s Content Insight & Activation Platform Helps B2B Marketers

PathFactory Integrations

PathFactory Competitors

PathFactory Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish, Arabic, Chinese, French, Spanish, Portuguese, Japanese, Russian

PathFactory Downloadables

Frequently Asked Questions

PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.

Uberflip and Hushly are common alternatives for PathFactory.

Reviewers rate Content automation highest, with a score of 9.3.

The most common users of PathFactory are from Enterprises (1,001+ employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(234)

Attribute Ratings

Reviews

(1-4 of 4)
Companies can't remove reviews or game the system. Here's why
December 22, 2022

PathFactory is a Must Have for Your Marketing Tech Stack

Jamie Newton | TrustRadius Reviewer
Jamie Newton
Demand Generation Marketing Manager
Vector Solutions (Public Safety, 501-1000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PathFactory in a number of ways, including for ABM and personalized campaigns, measuring engagement and content consumption from webinars, conferences, and campaigns, and for the sales team to have individualized tracks for prospects. We're gearing up to expand the usage of PathFactory to different sectors of the company and with more teams outside of demand gen and product marketing.
Pros and Cons
  • Measuring content engagement and user journeys.
  • Providing personalized tracks and pages for ABM.
  • Very easy to add in new content pieces and replace outdated ones.
  • Domain matching for using PathFactory outside of 1st party tracking (like for social ads).
  • Better and easier reporting with the ability to do saved reports in the platform.
Likelihood to Recommend
PathFactory makes it incredibly easy to have multiple, similar explore pages/tracks that can be used in various places. This works great for ABM and Sales pages, especially when you need to create something quickly.
PathFactory Feature Ratings
Content Creation
N/A
N/A
Content Publishing (4)
90%
9.0
Content hub
100%
10.0
Forms / Gated content
80%
8.0
Embedded CTAs
100%
10.0
Content automation
80%
8.0
Content Reporting & Analytics (3)
50%
5.0
Audience profiling and targeting
20%
2.0
Closed-loop tracking and reporting
60%
6.0
Content performance analytics
70%
7.0
Return on Investment
  • Simple and consistent landing pages without needing web or design teams. Huge time saver for us and helps our team be more efficient.
  • Searchable, filterable collateral library for internal use. Again, this helps us be more efficient and also makes sure that teams have the right and updated resources, as that's been hard to manage.
  • Providing a method for reps to provide curated content to prospects without Marketing intervention. Helping push deals down the funnel.
PathFactory Value Proposition
PathFactory has helped us implement ABM and targeted campaigns that have helped show engagement with target markets that are hard to track and also helped push along a one million+ deal. With PathFactory I was able to prove that 600+ users in the federal market engaged with a key piece of content. That market is hard to gauge, so that was a big win for marketing!
PathFactory Time to Value
More than we originally thought, but once we got everything up and running it was well worth it!
PathFactory Buyer Enablement
We've been using this capability within sales tracks. Our sales team has personalized tracks set up that allow the users to look through low-funnel information. It's been slow to catch on, but it's getting there. I think we'll do more of this in the future.
Alternatives Considered
I have evaluated Uberflip. PathFactory seems to parallel a lot of features, but it's more affordable.
Other Software Used
Premium Support
I don't think we purchased premium support, but our plan does include a Client Services Manager who is amazing.
Support Rating
10
We meet weekly with Jennifer and I can't say enough about her. When issues have happened or we need help, she jumps on it quickly. If she doesn't know the answer, she pulls in Reggie or another on her team that can help. She goes above and beyond and has been very supportive, even when we had a lot of hard questions to answer from higher-ups. All this is on top of just being an awesome person.
Bug Resolution
Yes
I believe we got a work around first, but then it was either resolved or put in the queue to be resolved. It wasn't a big enough bug to really disrupt our use.
Exceptional Examples of PathFactory Support
When it came time to renew and our decision maker was already set on not renewing, even though the rest of the team was firmly against it. Jen and the team went above and beyond helping us convince our decision-maker that keeping PathFactory was the right and most valuable choice for our marketing.
December 15, 2022

Pathfactory - the future of content management software

Anish Patel | TrustRadius Reviewer
Anish Patel
Marketing Manager
Refinitiv (Financial Services, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is used to host multiple types of asset types which provides an important insight and overview of not only our current product suite, but also relevant hot topics covering anything from green crime to USA presidential elections. PathFactory allows Refinitiv to bring large amounts of important content in one track into a structured and informative format. The data we collate from PathFactory on visitors of our tracks provides us with a deeper understanding [of] their behavior which was not clear previously, so this has enhanced our ability to make better strategic decisions in how we nurture interested recipients of our tracks.
Pros and Cons
  • Content hosting.
  • Reporting.
  • API Feeds via its webhooks.
  • Support.
  • Can do attitude.
  • More details around form capture.
  • I would like to see categories to be free text and not be limited to choosing from the list used for Tags.
Likelihood to Recommend
Given that Refinitiv is a relatively new brand in the financial world, we were spawn from Thomson Reuters, so our experience, top class product suite, and trusted clients came out of this together. Getting the message out there to prospects was important and PathFactory played an important role in hosting a lot of the content out there in the public domain via multiple channels. Another area PathFactory plays an important role is within our Demand Generation program in nurturing our prospects through a structured communication stream of relevant content.
PathFactory Feature Ratings
Content Creation
N/A
N/A
Content Publishing (4)
85%
8.5
Content hub
90%
9.0
Forms / Gated content
80%
8.0
Embedded CTAs
80%
8.0
Content automation
90%
9.0
Content Reporting & Analytics (3)
90%
9.0
Audience profiling and targeting
80%
8.0
Closed-loop tracking and reporting
90%
9.0
Content performance analytics
100%
10.0
Return on Investment
  • Our Track hosting Risk Revealed content has yielded a positive impact to the tune of increased ROI for our business area
PathFactory Value Proposition
Refinitiv has definitely benefited using the tracks because it allows users to see what content pieces are proved successful and which have not. The flexibility of the tracks allows a user to amend a live track without causing any complications or contact experience. PathFactory is also increasingly been seen as a support mechanism for our campaign.
PathFactory Time to Value
PathFactory's set-up and integration was a fairly smooth process. The clear and frequent communication was key to this smooth set-up.
PathFactory Buyer Enablement
I think the biggest contributor to potential buyers to make sound decisions is based around two key factors. One is the recommend feature of the track where the PathFactory AI Algorithm hones in on the potential buyer interest and to feed them a consistent stream of relevant information that meets their needs. The second is that the data collated from a recommend track allows us to see the effectiveness of the algorithm and how best to approach each client based on their engagement.
Alternatives Considered
I have not used any other product that comes close to the capabilities of PathFactory.
Other Software Used
Implementation Rating
9
I have been hugely satisfied with the implementation of pathfactory into our Marketing automation system (Eloqua). Using the webhooks has proved very valuable especially around the flexibility around what you prefer to feed into Eloqua.
Reliability and Availability
10
Pathfactory is available pretty much 99.9% of the time. The only rare occasions, we have have hiccups is immediately after system updates
Performance
8
The analytics and reports feature is fairly new and have proved very popular with many areas of our business and is growing in popularity. The metrics that are attainable are very insightful and provides a clear picture on the performance of the track.
Training Types Used
  • Online training
Online Training
10
The onlie training by provided by account manages for our business is excellent. Not only are they very clear and understandable, the tutorials are very well structured and provided step by step visual aides to take away so we can refer back to them for future reference.
Likelihood to Renew
10
There is no doubt that we will be renewing our licence with Pathfactory given the growing popularity, benefits to our campaign and increase in overall metrics of a campaign where it is supported by a Pathfactory track.
Users and Roles
10
The people who mainly use pathfactory are individual within the Marketing umbrella which covers our Digital, frontline sales, Marketing Activation and Marketing Automation.
Support Headcount Required
5
I think the skills required to Build out tracks and support those who use the track need to have a pretty good understanding of its features and be fairly technical. These people are also have a data and analytics background.
Business Processes Supported
  • Event marketing campaigns
  • Product info for clients
  • Demand Generation
Innovative Uses
  • We have been able to use Pathfactory effectively to support our demand generation campaign and use the data collated to personalize and nurture engaged contacts
  • We have been able to use some of the Pathfactory features for surveys on obtaining valuable research data which was unexpected.
Future Planned Uses
  • Expand on Surveys but this depends on what new features become available to us
  • in bound marketing engagement
  • live webinars
Products Replaced
No
Key Differentiators
  • Price
  • Product Features
  • Product Usability
Whilst price is always important, the product itself needed to support our marketing campaign from a content perfective (originally) and host a wide variety of content from PDF to youtube video links. being able to use it easily and manoeuvre around the features was equally important so supporting the wider team could be done easily and effectively.
Evaluation Lessons Learned
If we had gone through the whole process again, the level of an engagement and understanding between the businesses would have been closer.
Implementation Details / Implementation Partner
  • Implemented in-house
Implementation Issues
  • Unsure
In-Person Training
9
I was able to browse around the tool quite easily once some basic training was given. I learnt much from using those method and only needed further help when wanting to learn about Reports, External codes and adding forms.
Ease of PathFactory Training
I think you can get to a good level without training but to use Pathfactory effectively, you do need training and I would definitely recommend a combination of the two
Product Configurability
8
Its just right and allows you to choose how integrated you wish Pathfactory to become which is great
Configuration Lessons
We have specific best practice guide for each user from our organisation. One of those is using master forms which ca be used across multiple tracks reducing the number of ad-hoc forms and taking up space within its folders. We also have a set guide to using TAGs and only those that exist on our website can be used to tag our content.
UI Customization
No - we have not done any customization to the interface
Extensibility and Customization
Some - we have added small pieces of custom code
Some of the custom code centers around our business colours, logo and text.
Additional Customization Considerations
none
Premium Support
Not Sure
Support Rating
10
I would support Pathfactory to a high level given the current relationship has been effective built around the "can do"attitude and thriving to understand more about each others business and wanting to expand our capabilities.
Bug Resolution
Yes
The Bug i refer to is with ad-hoc external codes built for specific reason and sometimes they do go awry but they are always fixed quickly when identified.
Exceptional Examples of PathFactory Support
During a busy period during the summer when we were building out many tracks, the pathfactory users were still very much at a learning phase of the many pathfactory features and expectedly, I requested many updates, changes, amends and inclusions and not only was Pathfactory support turned each one around in a very short space of time but they were able to give detailed description into how many of the complicated issues were fixed by proving visual training videos of themselves, fixing each issue so we could learn from them. It also meant that we would not have to turn to Pathfactory for these issues in future. This would also free up time for them to focus on more complicated tasks for us.
Easy Tasks
  • Uploading content
  • Creating forms
  • Adding content to tracks
  • adding tags to content
  • building tracks
Difficult Tasks
  • issues around Custom URL Slugs
  • Sharing Tags where content sits in multiple Tracks
  • adding additional CTA Buttons
  • Making changes to visual design
Mobile Interface Availability and Impressions
No
Usability
9
Overall, I think the tool is fairly easy to use to get a basic content uploaded to create a track and even the more complicated features become easier once you become familiarised with the process
Scalability
7
Pathfactory is growing in popularity amongst individuals from different parts of the organisation and it would be difficult to forecast how scalable this can become
Systems Integrated With
  • Eloqua
Pathfactory integration with Eloqua was not too difficult due to the easy and flexibility of the webhooks. We are feeding specific metrics that were chosen by us to populate a Eloqua CDO.
Future Integration Plans
  • Salesforce
  • Snowflake
I think there may be an element of integration with salesforce but no certain.
Types of Integration
  • File import/export
  • API (e.g. SOAP or REST)
web-hooks?
Ease of Integration
9
When we initially required a lot of data feeding into eloqua, we assumed that those would be a long tedious effort but it was completed inside a week due to it ease of using web-hooks and the flexibility in adjusting the level of integration.
Integration Lessons Learned
none
Pre-Sale Experience
8
was not involved but heard the process was fairly straight forward. Communicated well at all stages of the sales process.
Post-Sale Experience
9
Very Cooperative and easy to work with. Can do attitude made working with pathfactory very easy along with their technical expertise.
Key Negotiation Points
unsure
Dealing with PathFactory
Communication & Transparency
Upgrade Benefits
  • The reports have been a huge feature that has grown in popularity due to the clear insightful metrics provided
  • TRigger facility will he a useful feature although we have yet to use it but can see its potential
Anticipated Benefits from Future Upgrades
  • hoping to see more details around form capture such as name of the form
  • Looking forward to seeing more features around VEX
Future Edition Upgrade Plans
No
Migrating Between Editions
No
June 15, 2021

PathFactory has us our content on just the right path!

Verified User
Employee in Marketing
Professional Training & Coaching Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is mainly being used in our marketing department, however sales also leverages it for use of assets. It supports our content management and the ease with which we are able to share our content.
Pros and Cons
  • Easy to use thanks to the streamlined UI. I find the headings and categories that house the sections of the platform to be very clear and comprehensive.
  • Makes it very easy to manage content. I can filter by type, topic, date, etc and find what I need very simply. Changing details and information about a piece of content after it's been uploaded is easy to find and simple to do.
  • Integrations with other platforms that we use has been seamless. It's very easy to update a PDF that is housed in another software for example, if we have small tweaks to a file that have been changed, since the link within PathFactory to the file stays consistent.
  • This is a feature I've yet to completely dive into, but I appreciate the detailed analytics and features around this. It's great to get an overview or in-depth view of how our content is performing.
  • I'd love to see the Exit Intent pop up on content tracks be more customizable. It would be great to add a form, for example instead of a content asset.
  • I love the target track feature. I'd love to see more features added to this piece of the platform, such as different types of promoters and CTAs to get users engaging even further with the content.
Likelihood to Recommend
PathFactory works well for content management, and for housing a comprehensive content library. It works great to integrate into a resources page or Explore page to display a large amount of content for users, or a more curated view. The target tracks feature is great for encouraging binging of content by users, I especially enjoy using this feature for creating themed content tracks that have a host of content on a related topic and then a relevant CTA to drive engagement. PathFactory works great in our marketing department, as well as for sales to leverage the platform for sharing assets. I think these are the best use cases for our company. We also leveraged the VEX part of the platform recently for an online event, which could be used in multiple areas of a business. I would say that this platform works best for companies who want to improve their content management and create a stronger content leveraging strategy to retain and attract users. I would say it may not work well for a company that doesn't really make use of online content or has no use for online events.
PathFactory Feature Ratings
Content Creation
N/A
N/A
Content Publishing (4)
87.5%
8.8
Content hub
100%
10.0
Forms / Gated content
80%
8.0
Embedded CTAs
90%
9.0
Content automation
80%
8.0
Content Reporting & Analytics (3)
83.33333333333334%
8.3
Audience profiling and targeting
80%
8.0
Closed-loop tracking and reporting
80%
8.0
Content performance analytics
90%
9.0
Return on Investment
  • Has improved our user experience for content. It makes it a very pleasing and easy experience for users to view and engage with our content. Not only does the platform look nice (especially with the overlay feature that we can make a track hover over our existing webpage) but it works well, too.
  • We've been able to create relevant content tracks that group similar topics in a way that makes sense and better relate to users that are looking for content on a specific industry use case or topic.
  • We've leveraged PathFactory to create a completely revamped resources hub on our site. It looks and works much better than before for users, and we are expectant for how this will improve our users' experience when interacting with our hub of content.
PathFactory Value Proposition
We have been able to create targeted and customized content tracks that relate to the user or purpose of our individual campaigns or projects. Creating relevant and topic-specific content hubs allows us to speak directly to the use case or industry we are marketing to. This creates a relevant experience and high-value resources for our users or interested prospects.
PathFactory Time to Value
I wasn't part of launching PathFactory, however from what I have heard from my colleagues it was a pleasant experience. It has been a bit of a large lift over time transferring our content into the platform, just in terms of switching everything over, however this process is easy (just takes time) and I can say with certainty that it is worth it for the ease of use that the platform provides in managing the content.
PathFactory Buyer Enablement
This has enabled our potential buyers by creating a less confusing and more personalized content experience. Potential buyers who are interested in our solution are able to easily find and consume the content they desire and get the answers they need to make an informed decision. Along with this, we are able to reach interested users with targeted tracks that we think will be relevant to them and help give them the information they need from us that's relevant to their needs and industry use case.
Alternatives Considered
We also considered Uberflip for our content strategy. PathFactory appeared to be a better user experience both for the business leveraging it and for users viewing content. I have found that the features and ease of use within PathFactory make it a more robust yet simplified platform. I love how simple it is to update content assets, whereas with Uberflip it seemed a bit trickier of a process to do so. The way the content is displayed and organized is also more effective and useful within PathFactory, as things are easy to locate and leverage.
Users and Roles
20
Sales team (enablement, sales reps), marketing team (product, digital, demand gen, customer, brand marketing), biz-ops (using Vex and content uploads, track creation, etc)
Support Headcount Required
5
Creating content tracks by piecing related content together in a stream and choosing an appropriate CTA and form strategy, content creation, content uploading, building out a virtual event and its sessions, some HTML is helpful for microsites and other related use cases, content organization and attention to detail are important as well.
Business Processes Supported
  • Creating content tracks for sales, marketing, customer use with our content in an organized stream. We use these tracks in lots of different ways, the main two are on the website and in sales platforms.
  • Using the virtual events component of the platform to build out and run our online events.
  • Managing our content and organizing all of our important content in one central place.
Innovative Uses
  • Using PathFactory's smooth integration with Marketo to quickly and easily update PDFs anywhere they live on our website.
  • Running virtual events!
  • Creating Explore pages with content for post-webinar comms.
Future Planned Uses
  • Leveraging the Microsite Builder more to create personalized content pages.
  • Using more of the analytics features to see how our content is performing.
  • Use the comprehensive tagging features to further organize our content.
Premium Support
Not Sure
May 29, 2018

PathFactory is the jam for modernizing your approach to content marketing

Loren Robeck | TrustRadius Reviewer
Loren Robeck
Marketing Technology and Operations Manager
Glassdoor (Internet, 501-1000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
PathFactory is owned by the marketing operations and technology team, used in both B2B and B2C marketing. We use PathFactory for about 75% of the content experiences Glassdoor for Employers users engage with. We are also testing new ebook content formats in our B2C consumer audience, using PathFactory, in blog posts, email sends and social.

In terms of channels on the B2B side, this means 90% of Marketo email (blast and nurture), and currently still very small %s of blog, social and CPC. We use it on some of our resources library on the marketing website.

PathFactory allows us to drastically improve the old one-and-done Marketo landing page experience via complex form strategies that display based on behavior, time, known/unknown etc. This was the number one reason to purchase - we were really old school and wanted to catch up.

The next business problem we're able to address is the mind shift from counting clicks, form fills and opens as "engagement" to now measuring actual time spent reading, and integrating this into our multi-touch attribution model. Now engagement is about how educated the user is becoming about us, not their intent to read something.
Pros and Cons
  • Changing the way marketers think about the purpose of promoting content, and how we define engagement and readiness to buy
  • Platform ease of use - super intuitive and flexible
  • Onboarding, support, feature requests and product development
  • Can't wait for more depth in analytics
  • Improvements to UI to manage and have access to more columns in library and track views
  • Can't wait for recommendations to platform users on what content to group with a certain asset based on performance
Likelihood to Recommend
If your organization has a large amount of content, and a lot of marketing activities to activate said content, PathFactory can no doubt help you get more value out of it in a more user-friendly manner. If you're eager to burn down your content landing pages, get this!
PathFactory Feature Ratings
Content Creation
N/A
N/A
Content Publishing (5)
88%
8.8
Content hub
70%
7.0
Forms / Gated content
100%
10.0
Content distribution
100%
10.0
Content promotion
100%
10.0
Content automation
70%
7.0
Content Reporting & Analytics (3)
40%
4.0
Audience profiling and targeting
40%
4.0
Content performance analytics
80%
8.0
Campaign optimization dashboard
N/A
N/A
Return on Investment
  • So far we have been able to measure a small lift in MQL to SQL conversion from PathFactory engagement versus no PathFactory engagement
Alternatives Considered
Uberflip was really focused on the website experience, which was not where we were focusing our evaluation and needs.
Other Software Used
Premium Support
Yes
Support Rating
10
Working with the Solutions Consultants is amazing. They are extremely knowledgeable and willing to go way above and beyond - ie working in our Marketo instance to trouble shoot form issues.

Love having access to chat the support team in-app.

CSMs are knowledgeable and we also get to draw on the expertise of marketers inside PathFactory.
Bug Resolution
Yes
I can think of two bugs and unfortunately they are not resolved yet. One related to uploading multiple assets at a time and thumbnails not loading. The second related to using the "start pdf on page __" feature causing the asset to show up blank.
Exceptional Examples of PathFactory Support
So many times, I can't even count. Tarek Naim consistently provides us with exception support related to Marketo form issues and Bizible touchpoint creation. We've had innumerable phone calls and emails in order to get to the bottom of these challenges, and he has no problem working directly with our other partners to come to a solution for us and other co-customers.
Easy Tasks
  • Adding in net-new content assets
  • Creating content tracks
  • Admin settings, custom code, etc.
Difficult Tasks
  • Track and analytics views are very slow to load in our instance because we have a lot in there
  • A lot of analytics are best done via exporting csv, but I know there is a lot of new features in this area coming soon
Mobile Interface Availability and Impressions
No
Usability
10
Probably the easiest piece of technology I've ever used for work. It's even more intuitive than Slack.
Return to navigation