PathFactory is a Creative Solution to Incorporate Throughout all of your Marketing Programs and Channels
December 22, 2022
PathFactory is a Creative Solution to Incorporate Throughout all of your Marketing Programs and Channels
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory
We use PathFactory across all of our marketing channels (website, email, ads, events, sales cadences, etc.) to offer up relatable content to allow our readers to binge on the topics they are interested in. PathFactory allows customers and prospects to get more information in whatever format they best consume content without having to search around to find it.
- Easily bundle related content.
- Create tracks for nurture streams.
- Provide insights into what assets are being viewed.
- Track how long someone is viewing a piece of content.
- Less coding needed for the Explore pages.
- Our sales team can see what prospects are viewing and for how long, so they are better able to follow up.
- Marketing can provide more information to prospects at a time rather than slowly drip assets one at a time.
- Tracks can be built and used in multiple channels.
Yes, we have seen an increased number of known visitors to our site and content.
PathFactory was less work than expected and they have great customer success managers to make it go smoothly.
We are able to give prospects more info bundled together so they do not have to search around for what they are looking for.
Do you think PathFactory delivers good value for the price?
Yes
Are you happy with PathFactory's feature set?
Yes
Did PathFactory live up to sales and marketing promises?
Yes
Did implementation of PathFactory go as expected?
Yes
Would you buy PathFactory again?
Yes