Item: SAP Sales Cloud
Rating: 9
Author: Kat Karpenko Wozny

Use Cases and Deployment Scope

We use SAP Sales to manage the A-Z of our B2B sales operations. Every lead we generate goes through it, and our other systems are integrated to it to log conversations across different mediums. We also use the automated workflows and sequences very actively to:

1. Automate time-consuming sales processes
2. Provide a faster/better sales experience to our leads
3. Expand our ability to reach out to more prospects

Pros and Cons

The custom properties are very helpful. We've utilized these a lot to boost our automations
Managing our pipelines is pretty straightforward and largely error-free
There are A/B test options for a lot of things, which helps us bring in data to things like email sequences to easily find the better one

It doesn't support associating properties with each other except for contact-company-deal records
It's priced much higher than other CRM tools

Return on Investment

We slashed our avg. first email time from 1hr to 15 minutes
We increased our prospecting capacity by 600%
Our time-in-stage metric has decreased for all stages

SAP Sales Cloud Streamlining Business Processes

We already have an extensive SAP environment, but most of the tools we're using are to do with the production side of things. But we've hugely benefitted from the easy Analytics Cloud integration. Other than that, we mainly use API to connect our non-SAP tools with it, which isn't a big problem as these were pretty easy to set up

Scalability

The record limits are way above other CRM tools. Most other CRMs have limits for seemingly-random things, but so far, we haven't run into any of these with SAP Sales Cloud

Key Insights

Do you think SAP Sales Cloud delivers good value for the price?

Not sure

Are you happy with SAP Sales Cloud's feature set?

Yes

Did SAP Sales Cloud live up to sales and marketing promises?

Yes

Did implementation of SAP Sales Cloud go as expected?

Yes

Would you buy SAP Sales Cloud again?

Yes

Other Software Used

SAP Analytics Cloud, SAP S/4HANA Cloud, MailerLite, Google Workspace, Adobe Marketo Engage

Likelihood to Recommend

I think SAP Sales Cloud is suitable for large or growing companies with weak/no CRM system. We first implemented it to uplift our growing sales operations, and it's done a fantastic job at that. It might not be 100% for you if you don't have the scale that requires an SAP tool, or if you already have one of the big CRM tools

SAP Sales Cloud is by far the best sales solution for performance & scalability

Software Version

Modules Used

Overall Satisfaction with SAP Sales Cloud