Item: Constant Contact Lead Gen & CRM
Rating: 10
Author: Mike Muller

Use Cases and Deployment Scope

We use SharpSpring to automate our sales process as well as send strategic communications to our clients and prospects. We also use the CRM to generate lead scores for each of our prospects and use their campaign management to understand the effectiveness of our marketing efforts. The tool is used by each member of our team.

Pros and Cons

Easy to use, nice interface
Powerful automation engine
Nice to have a CRM integrated into the tool

The email builder could use some improvement
Additional flexibility with sending addresses
Bulk editing features in the CRM

Return on Investment

SharpSpring has led to more effective sales processes and better client communications.
We are able to provide additional services to clients.

Alternatives Considered

HubSpot, Marketo and Pardot

SharpSpring is on par with other automation tools that cost much more. The feature set is very similar and it provides similar results. The price point makes it a no-brainer for many businesses. It's also nice that SharpSpring does not require contracts and can be used on a month by month basis.

Other Software Used

ClickUp, Freshdesk

Likelihood to Recommend

SharpSpring is great for smaller businesses that want to utilize marketing automation but can't afford the costs of other platforms. It's easy to use and provides great tools to be smarter with client and prospect communications.

SharpSpring has decent integrations with Salesforce but does struggle with pulling complex data from Salesforce. Tying into a CRM really needs a technology partner to assist with the integration.

Powerful automation tool that is affordable

Overall Satisfaction with SharpSpring