Item: Shopify
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

We use Shopify as an 'add-on' to our main retail websites. We use it to create additional 'mini sites' that allow for more marketing opportunities beyond what our main retail sites can provide.
Although those sites are large and robust, they don't always take advantage of the latest tools and trends the way Shopify does.

Pros and Cons

Integrates with hot new tools and features well - early adopter.
Economical price points - scale-able.
Very broad reach across industries.

Limited support, especially at lower plan levels.
Customization beyond standard choices can be complicated and/or expensive.

Return on Investment

Has added incremental revenue through additional small sites.

Alternatives Considered

BigCommerce

Shopify is much easier to use.

Other Software Used

Kibo eCommerce, Bronto Marketing Platform, ChannelAdvisor

Likelihood to Recommend

Wonderful for any online retailer that has basic store needs. Great at common checkout features and product sales.
However, if you have specialized or custom needs/requirements, be prepared to either pay to have a developer make changes for you, or bring someone in-house to do it. Either way, it's expensive to be unique.

Nice basic platform at a nice price

Software Version

Overall Satisfaction with Shopify