The absolute go-to for competitive benchmarking and insight
April 04, 2023

The absolute go-to for competitive benchmarking and insight

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with SimilarWeb PRO

SimilarWeb Pro allows us to monitor our search keyword positioning on a daily basis without us having to manually do the work ourselves, as well as benchmark ourselves against our competitors for our site traffic, visit durations and more to help aid our efforts for our outreach b2b programme, backing up all of our claims made in our marketing materials knowing we can share the data in a click of a button to export our own dashboards and have it validated by Similarweb. It's been a huge support to the team to be able to monitor our analytics in this way, and a benefit to our clients to know we can also benchmark their site performance on their behalf too.
  • Keyword ranking - show where we rank and where the improvements or declines have happened
  • Search traffic ranking - all across the board against our competitor sites too
  • competitor analysis - for more in depth analysis into their marketing efforts too
  • improved breakdown of mobile device splits and showing the combination of multi device use has been implemented but there's still scope to grow
  • ability to create more dashboards or equally add in more variations of templates for each section of tracking with customisable widgets
  • improve appearance of quadrant analysis when there's more than 3/4 competitors or sites on the list as it can appear confusing currently
  • keyword tracker
  • competitive tracker
  • use of being able to create dashboards
  • acquisition channels and the split between devices
  • assisted with onboarding of new clients with factual claims about positioning and traffic against competitors
  • allowed us to review where our marketing budget should be spent more in comparison to what our competitors are doing
The insight into the competitor sights is unmatched as Google Analytics doesn't allow this. The level of top level data you can receive from Analytics is in Similarweb but is taken one step further within Similarweb to show how it stacks up against others rather than auditing your own performance without any visualisation of what others are doing and if it'll be a semi-successful effort.

Do you think Similarweb delivers good value for the price?

Yes

Are you happy with Similarweb's feature set?

Yes

Did Similarweb live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Similarweb go as expected?

I wasn't involved with the implementation phase

Would you buy Similarweb again?

Yes

When we've been outreaching to new clients who may use our competitors, using SimilarWeb Pro to show how much more traffic we receive compared to our competitors and our keyword positioning has been crucial to validate our claims that they're guaranteed to see results in working with us. Also being able to share this with clients helps to back up that they've made the right choice and can see that we're equally adding our own marketing efforts into the mix and not solely relying on them to do the hard work of building our traffic for us.