Attain Good Email Deliverability at Good Value

We are a small business, but email is a key part of our online offering. We rely on notifications to our customers for things like order updates and notifications of user-user actions that are a key part of our online service. Until about two years ago, we used our web host's email service. Progressively we found ourselves tangled up in issues where others would abuse their mail system leading to popular mail services like Gmail and Yahoo rejecting the emails from our service as a result. We subscribed to SMTP2GO and the transition was easy, we updated our mail send code to use their REST interface instead of the built-in PHP SMTP interfaces and it started working. Using SMTP2GO we can get better reliability on email from our online service and we use the built-in feedback to manage unsubscription and we can more easily see which emails are important to our customers based on the ones they receive and open. It's been a major improvement in email deliver-ability for us.