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Khoros - Excellent for Social Listening and Real-Time Event Coverage
March 14, 2018

Khoros - Excellent for Social Listening and Real-Time Event Coverage

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Intelligence

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)

Khoros is used primarily for trend tracking and identification as well as what our client's brand competitors are talking about. Khoros also offers light demographic information around who is partaking in certain social conversations, primarily on Twitter.

If our team ever leads a real-time social activation to track conversation for events or micro-holidays, previous year convos, geolocations, Khoros is a useful companion tool to track related activity.
  • Competitive analysis - assessing share of voice and mentions by brand, hashtag or authoritative users.
  • Real-time event activity tracking around a brand activation, speaker series or broadcast.
  • Demographic information for audience building.
  • Expanding robust live trend analysis and search beyond Twitter and onto other channels.
  • Increasing the number of list and trend comparisons for users to run in the Intelligence feature.
  • Stronger influencer identification search based on interest, follower count and channel relevance.
Khoros is easy to use and flexible across client account verticals as well as various social channels. This versatility makes it scalable and valuable all for a user friendly price and implementation.
Social media is the primary focus of many of our client engagements as our audiences spend the majority of their time on Twitter, Facebook, Instagram, YouTube, etc. Core social disciplines including research, persona development, competitive analysis, community management, creative concepting and publishing, influencer engagement, measurement, KPI optimization and paid media distribution are all common tasks across our practice.
Khoros helps fuel our strategic social recommendations for brands looking to create or build upon their presence across paid, owned, and earned channels. This tool is essential in bolstering our tactical perspectives with first-hand data, verbatims, volume analyses, and sentiment reviews.
Khoros and Socialbakers are both excellent at social analysis, however, Khoros outpaces Socialbakers in real-time social event coverage.
Khoros is ideal for trend tracking, competitive auditing, and social listening around a real-time event. Khoros is not the best option for influencer evaluation, paid content analysis, and publishing (this is a separate feature from the Intelligence platform).

Khoros Marketing Feature Ratings

8.3
Boolean keyword searches
8
Filtering out noise/spam
9
Sentiment analysis
7
Broad channel coverage
9
7.7
Content planning and scheduling
8
Audience targeting
7
Workflow management
8
Not Rated
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
Bulk actions
Not Rated
8.0
Lead generation
Not Rated
Content marketing
8
Campaigns and promotions
8
8.6
Twitter
10
Facebook
9
LinkedIn
Not Rated
Google+
Not Rated
Instagram
8
Pinterest
8
YouTube
8
8.3
Campaign success analytics
7
Real-time tracking
9
Competitor analysis
9
6.5
Role-based user permissions & privileges
7
Mobile access
6

Khoros Marketing (Formerly Spredfast + Lithium) Implementation

Khoros was extremely helpful in offering team tutorials and custom onboarding sessions when our agency expressed interest in partnering with them for social listening offerings. Khoros provides both online and in-person education tools as well as a robust help section for quick answers to platform-specific questions. Their reps are always on call and quick to answer.

Khoros Marketing (Formerly Spredfast + Lithium) Reliability

Khoros loads quickly and provides detailed, client-ready reports that present data and insights in a user-friendly, digestible format. Regardless of complexity, Khoros delivers reports quickly and without any gaps or design flaws.
Khoros has never had any outages, errors or availability issues when their services are needed by my team and I. Additionally, their reps are always on call to assist with any technical or platform-specific questions.