Excellent tool for social media listening
Updated November 08, 2019

Excellent tool for social media listening

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Standard

Overall Satisfaction with Sprout Social

I use Sprout Social to run an overall view of my clients brand to help them understand who is following them online, and how to best reach their audience through social media and content marketing strategies.
  • Easy to set-up.
  • Great benchmarking.
  • Good looking charts and reporting for presentations.
  • During a trial, there was a lot of automated outreach from the sales rep.
  • Hashtag analysis isn't great.
2 - It is being used by the marketing time.
  • Great reporting which helps for presentations.
  • Easy competitive research.
  • Once you setup you can always have an automated email send for easy updates.
I've used many tools and this is one of the easiest. Very easy to set-up, pull reporting and get started. Others only have a boolean search which is very complicated. The pricing is reasonable and I highly recommend this product.
Sprout Social is great for a small to mid-sized business. I've used now for several of my clients, and plan to continue!

Sprout Social Feature Ratings

Boolean keyword searches
9
Filtering out noise/spam
8
Sentiment analysis
9
Broad channel coverage
9
Not Rated
Content planning and scheduling
Not Rated
Audience targeting
Not Rated
Content optimization
Not Rated
Workflow management
Not Rated
Automated routing and prioritization
10
Customer interaction histories
10
Bulk actions
10
Lead generation
Not Rated
Content marketing
8
Twitter
10
Facebook
9
LinkedIn
9
Google+
Not Rated
Instagram
7
Pinterest
8
Campaign success analytics
8
Real-time tracking
10
Competitor analysis
10
Role-based user permissions & privileges
10
Mobile access
10