Item: TechTarget Priority Engine
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

I use TechTarget to prospect into leads that are actively researching my company or competitors. I leverage this tool regularly and find it very helpful in adding to my normal prospecting efforts.

Pros and Cons

Shows active contacts researching my company
Shows active contacts researching my competitors
Helps me identify whitespace within my territory

Better integration with Salesforce
Real time integration with LinkedIn
Weekly reports that plug directly into Salesloft for automated prospecting efforts

Return on Investment

Increased pipeline generation in my territory

Alternatives Considered

Salesloft

They are different tools and don't directly compete.

Key Insights

Do you think TechTarget Priority Engine delivers good value for the price?

Yes

Are you happy with TechTarget Priority Engine's feature set?

Yes

Did TechTarget Priority Engine live up to sales and marketing promises?

Yes

Did implementation of TechTarget Priority Engine go as expected?

I wasn't involved with the implementation phase

Would you buy TechTarget Priority Engine again?

Yes

Other Software Used

Salesloft, LinkedIn Sales Navigator, Clari

TechTarget is well suited for all sellers who are looking to augment their prospecting efforts. In my opinion, this is not a replacement for your traditional prospecting efforts, but more of an icing on the cake sort of a tool. It has come in handy on numerous occasions for me and has directly tied to increased pipeline generation in my territory.

TechTarget Review

Overall Satisfaction with TechTarget Priority Engine