Cision Communications Cloud Disrupts Staid Industry, Delivering Better PR Campaign ROI
August 05, 2016

Cision Communications Cloud Disrupts Staid Industry, Delivering Better PR Campaign ROI

Daniel M. O'Brien | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

We use Cision Communication Cloud (Trendkite) for two main objectives: real-time tracking of media insertions that our team gets placed for clients, and research for current clients and new business presentations. The research primarily revolves around share of media voice and competitive media coverage. Cision's tracking is comprehensive and the service has been very responsive, especially while setting up the boolean filters. We like the dashboard for client presentations. Clients have said they are able to share Cision graphs with their senior leadership teams without needing to adapt them.

Pros

  • Cision's near real-time reporting helps us stay current with client media coverage in a way that other services can't deliver. Other services offer more of a historical perspective while we can be confident that Cision is delivering the latest coverage.
  • We are able to tweak our results with the boolean searches to ensure we're getting the most strategic comparisons for both client coverage and competitive research. We believe we get better coverage from Cision over other services.
  • The UX is the best we've seen and our clients love it.

Cons

  • While the boolean searches help us get refined results, it can be very time consuming to set up properly. We're happy with the help Cision provides to refine our searches, but the team sometimes complains about how laborious the task can be and how long it take.
  • I wish you tracked social media coverage, which would help us get a 360 degree view of our client's coverage. So many articles are shared through social media that it's important for us to track those extra impressions.
We also use Cision (before they added Trendkite) and Meltwater. We see each service providing slightly different things. Meltwater just introduced a much better social media coverage capability which we need. Cision gives us the confidence in media databases for list building and identifying digital influencers. It would be nice if we didn't have to buy all 3 services, but at this time we need them all.*
We love Cision (Trendkite) and we do recommend it to clients that want to purchase a service like this. We use it to add graphic detail to our monthly reports and I share it with senior executives for their leadership team meetings. The accuracy of the reporting is very good and the research capability is a big help too.

Transition from TrendKite to Cision Communications Cloud

The support team is very helpful and responsive. They work hard to help us get the best results.

Using Cision Communications Cloud

Overall, Cision Communications Cloud (TrendKite) is easy to use, but the time involved setting up detailed boolean searches could be improved.

*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.

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