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Slow Start Up, But Helpful Tool
March 08, 2019

Slow Start Up, But Helpful Tool

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

Our 4-person public relations team uses Cision Communications Cloud (TrendKite)* to support and enhance our earned media tracking and reporting. We use it along with other media tracking services to organize and aggregate our earned media results. It helps us digitally track earned media including new-to-us data points of website attribution traffic and social amplification.


*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
  • Cision offers an easy to organize system for tagging and organizing earned media clips
  • Cision creates helpful and visually-appealing reports to share with other teams and departments
  • We use different services for media monitoring (one for broadcast/online, and another for print) and Cision helps us organize earned clips in one place
  • It's not possible to add certain types of articles, including articles from online PDFs or e-editions/digital editions you can flip through. This doesn't allow us to have a truly accurate count of earned impressions
  • It's not possible to adjust impressions to fit our tracking goals (for example, we only count unique monthly visitors once even if we secure more than one placement on a website within the same month)
  • The custom slide format could be improved. Only being able to upload an image is limiting for slide content
Cision Communications Cloud would work really well if you focus on coverage for specific campaigns, or certain messaging. The messaging widget works really well for tracking phrases and mentions.

Transition from TrendKite to Cision Communications Cloud

Cision's (TrendKite's) live chat is very helpful and very responsive! It can be a lifesaver when you have a quick one-off question. We did have some issues with employee turnover, so our account reps changed frequently within a few months and there were some communication gaps. But, we are back in a good spot.