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TrustRadius gives us valuable insight into how our customers talk about and use our product
September 11, 2019

TrustRadius gives us valuable insight into how our customers talk about and use our product

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with TrustRadius for Vendors

  • Review Management Program
  • TrustQuotes Library
  • TrustQuotes for Web
  • TrustQuotes for Salesforce
  • TrustProfile (Premium Profile)
TrustRadius helps to provide a regular influx of new reviews and testimonials that we can use for various content marketing and sales initiatives. We use TrustQuotes alongside our own content, on our website, and within our sales collateral to provide real and honest social proofing from our customers.
  • Continuous support in gathering new reviews.
  • Easy to process and organize interviews based on variables such as industry, company size, location, and use case.
  • Easy deployment of review widgets across various online marketing platforms.
  • The ability to connect directly with reviewers who have expressed interest in being a reference. This has created a continuous pipeline for new case study prospects.
  • The use of both XX / 10 rating and star ratings may cause some confusion among readers.
  • More customization of the widgets would be helpful. There is a custom CSS field, but more built-in options would provide more flexibility when deploying TrustQuotes on the web.
  • Increase brand awareness
  • Manage brand reputation
  • Scale customer proof through reviews
  • Third-party validation of marketing claims
  • Identify candidates for case studies & advocacy
  • Create sales enablement content
G2 Crowd
Capterra
Drastically increased my pipeline of new case study contacts to reach out to. Helps with meeting quarterly and yearly goals for new pieces of content.
Overall, the content has been quite good and useful. The biggest strength we've seen is through a combination of insights into how customers use and talk about our product (which helps us craft our messaging and content offerings), and by the introduction of different use cases for our product that we weren't even aware of.
  • Generating consistent and honest feedback from your customers.
  • Backfilling a pipeline for new case study participants.
  • Saving time when creating new case studies by covering all basic information about the client before initial contact. Think of TrustRadius reviews as the email interview before your actual interview where you gather simple but important information. This is a huge time saver.
  • Incorporating real reviews into your web marketing and sales enablement.
  • Mining reviews for new insights into how customers use and view your product. This helps drive product development focus, and messaging. Talk to prospects about your product like your customers do.