TrustRadius is a key evaluation touch point in our prospects' buyer journey!
October 10, 2019
TrustRadius is a key evaluation touch point in our prospects' buyer journey!
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with TrustRadius for Vendors
We use TrustRadius for boosting our online review presence to enable prospects with unbiased information during their research and buying process. We sell enterprise software to commercial construction contractors, and they are fairly reliant on peer reviews for making decisions about technology purchases. Product marketing, demand generation, customer advocacy and account management are the primary roles involved in updating content and getting new reviews.
- User interface makes it easy for people to navigate the portal, find the solution they're looking for and post a review.
- The integration with Influitive makes it extremely easy for us to source positive reviews from customers.
- The review widgets are easy to host on our landing pages which adds real value to prospects evaluating software.
- I think the only real area I have for improvement is around the category for construction. It's very limited to just one category, which doesn't account for many of the different offerings in construction software. As such, we are compared to solution providers that really don't offer the same service we do.
- Hard to say at this point. I think as we increase the number of reviews, we'll have a much better feel for how this impacts our business.
We have profiles on G2 Crowd, Capterra and Software Advice. All three are used for different purposes, and I think they all have their advantages and disadvantages. Capterra, Software Advice and G2 Crowd have more available sub-categories for construction software, and this is a main area where TrustRadius is not as powerful for our business.
Still too early for me to tell, but that is mostly a function of the length of sales cycles in our industry. Overall, the ability to get long, comprehensive reviews from customers will benefit us in the long run as it will give our sales team strong collateral to use in the buying process.
Very, very good. We need customer commenting on all aspects of their experience with the product and the company on the whole, and that's definitely been the case with TrustRadius.