Accelerating customer voice with TrustRadius builds invaluable insights and proof points.
January 31, 2020
Accelerating customer voice with TrustRadius builds invaluable insights and proof points.
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with TrustRadius for Vendors
We use TrustRadius as a platform to drive and share our customer's voice. There is a wealth of great customer reviews that organizations draw from to help make buying decisions. The reviews range from competitive information, product insights, and support proof points all used in demand gen channels for social, newsletters, slides, and more. Importantly, TrustRadius also provides us a way for reviewers to opt-in to our reference program--a critical element in accelerating the sales cycle.
- Ability to drive reviews with email campaigns
- Trusted partnership and mindset to build our success on its platform
- Need to have stronger support for retargeting
- Wish TrustRadius had a more developed platform for integrating buyer intent into 3rd party platforms
- Quotes used on social have driven increased impressions.
Customers are able to provide public reviews and opt-in for reference follow-up. We were also able to customize some of our questions allowing us to drill down topics that we want to know more about.