Our Customer Success team's customer feedback/survey tool of choice
December 08, 2018
Our Customer Success team's customer feedback/survey tool of choice
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Typeform
Our Customer Success and Marketing departments use Typeform frequently to collect feedback from our SaaS product customer base. Our CSMs utilize it strongly, as it's proved to be an effective tool to both collect and analyze feedback and then turn it into actionable insight or share it with the rest of our company or even our customers. It was a rough start finding a survey tool to fit all of our needs, and we originally turned to other tools, but after giving Typeform a try we can definitely say that we're very happy with its functionality and the vision/direction Typeform's moving towards as a business.
- Working in Typeform is automatic and intuitive. It's easy to find the surveys we're looking for and to manage or edit them (duplicating, creating, removing surveys, as well as putting them in folders). I didn't have to "learn" how to use it; when creating a new survey, the app just flows in a way that you know what the next step is and how to get there. The appearance of the app is clean and beautiful, without losing the details you need to customize.
- Like I said above, while Typeform is simple and automatic, it doesn't skimp out on all the customization and tweaks you need to create a fitting survey for your exact use case. They have a wide selection of custom questions you can ask in your survey (from a simple 'Yes/No' to an 'Opinion Scale' to even payment collection) and many different settings for those questions (make it required, add a description/image/video, etc.).
- You can also customize the look and feel of each individual Typeform, and save each appearance as a template setting to use again! This has really helped us make Typeform our own by adding our own branding to it.
- Typeform makes it so easy for users to respond to surveys. They have a clean, beautiful experience that flows and no one has issues submitting responses. Typeform has an Intercom integration, which is perfect as we use Intercom with our customers, so it's easy to just issue a Typeform survey with our in-app chat to get quick and numerous responses.
- I would love to see improved integrations of Typeform with the other tools that we use. While Typeform's in-app chat integration with Intercom is great, it doesn't cover ALL of our use cases with issuing surveys, and we'd really like to see support for email surveys that are easy and quick for recipients to submit without additional hassle.
- We will always welcome additional insights/analytics provided with the feedback results that come in for our Typeforms. The more presentable they are, the more we can use them for internal and external use. Typeform just recently added a 'Stories' beta that caters to this so we're excited to see what more they'll be doing with it.
- While most of our team is pretty tech savvy and very independently figures out new technology, starting out with creating a first Typeform survey may be more challenging with other less technological teams, as their creator is very conservative with real estate and uses icons instead of titles for links (though you can mouse over the menu to see the title of an item).
- Typeform has helped guide our Customer Success, Product, and Marketing teams in strategizing how to engage with customers better, and it has also given us a quick and easy way to do so! By collecting feedback and being able to share it across internal teams, we can coordinate our efforts to build our customers a better tool.
- Typeform has proved to be an elegant solution to one of our earlier vexing problems (previous survey tools that looked annoying, had extremely limited branding options/were not customizable, and didn't integrate well with the rest of our tool set) while not breaking the bank for us - it's a very reasonable price point and does WAY more than the previous tools we were paying just as much for.
Typeform was just much more modern-looking and flowed better than SurveyMonkey. As a SaaS we wanted a survey platform that matched our brand as much as possible and Typeform catered to that much better than Survicate and SurveyMonkey did. Through Typeform we had the customization and integrations we needed, in addition to updated (and very clean) branding, for a similar price point.