Increase your prospecting funnel with Unbounce
June 01, 2019

Increase your prospecting funnel with Unbounce

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Software Version

Consultants & Small Businesses - $99

Overall Satisfaction with Unbounce

Unbounce is used as a landing page and pop-up creation tool. Teams collaborating on any given project include Tech, Design, Marketing, and Sales to some degree. Each project has unique goals which dictate leads on each step of the process. The main objectives are to provide users with relevant webpages to come to when clicking on an external link, as well as providing an engaging pop-up experience to move users further along a given user funnel.
  • Gives full design flexibility of landing page designs.
  • Multiple team inputs and collaboration.
  • The pop-up functionality is easy to implement and get up and running.
  • Reporting on all products is adequate.
  • Documentation is lacking to build things out on your own.
  • You definitely need a team to fully utilize the product -- users with various technical, design, and marketing backgrounds.
  • The integration into advanced marketing tools is a bit underwhelming.
  • Positive ROI was seen pretty quickly.
  • Positive impact on our C-level, as getting landing pages up and running is quick to do.
  • Negative impact on teams' working time, as they must commit to spending some time on such projects.
Unbounce is a robust tool that will allow users to continuously create and optimize landing pages as they grow. The product overall is easy to get started with, but it may take some time to set up and get used to the navigation. Support from tech, design and marketing teams would be recommended.
HubSpot is probably the strongest competitor, having a plethora of products and features to use. Like Unbounce, it can require a team to really get the most out of.
Instapage and ClickFunnels are products with solid solutions. However, Instapage is a WordPress plug-in only, and ClickFunnels is more focused on sales funnel programs.
Unbounce is perfect for a mid-size company who has the resources to produce and test a variety of landing pages and additionally are driving enough site traffic to warrant the product. If you're not driving adequate site traffic, setting up and testing landing pages properly is going to be challenging.
You will get the most out of the product if you can allocate enough resources from the needed teams to build out and test through several iterations of landing pages and pop-ups.