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Easy to use A/B testing
August 24, 2018

Easy to use A/B testing

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Visual Website Optimizer

The product team uses it to A/B test copy, images and design across our website. It allows us to roll out and test features quickly instead of having to go through the dev team for minor requests. Once the A/B test is concluded, we put the change in the dev queue.
  • Easy to design and implement tests
  • Hypothesis feature makes it easy to keep track of tests
  • The A/B test designer doesn't always work well with pages that involve multiple steps to get to (i.e., the last page of an order flow)
  • The dashboard doesn't seem to change based on what level subscription you have, which is confusing
  • Saved dev time
  • Delivered a better user experience to a subset of customers who see the winning A/B test variant
Price was better and the editor was easier to use.
Suitable for companies that have a decent amount of web traffic and want to quickly and easily test out new features without going through their dev team. Less appropriate for companies that with small web traffic (won't get statistical significance) or whose websites are very complex (in which case the tests may break design).