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VWO usage for Higher Education
September 14, 2018

VWO usage for Higher Education

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with VWO

Our marketing team has assembled a core conversion rate optimization team to monitor our partner's microsites to ensure that they're as effective as they can be and that the conversion rates are performing well. We use VWO to discover shortcomings in the websites and hypothesize about potential solutions in addition to running tests.
  • Easily track test performance and stats as it runs
  • Seeing heatmaps and user recordings
  • Form usage statistics
  • Integration with Google Analytics
  • Split URL tests with multiple pages are notoriously difficult to setup
  • Form usage statistics, while helpful, are incomplete
  • We've increased our conversion rates across the board
If you have a substantial amount of traffic on a website that you put a lot of money (ie. advertisements, search engine marketing) into. Without a substantial volume of traffic, the stats take a while to accumulate and you could be waiting a while to see a result. The results you do get are somewhat incomplete. Much better with a large audience sample