Item: Zoho Social
Rating: 8
Author: Željko Janković

Use Cases and Deployment Scope

I use Zoho Social to manage my own brand. I think Zoho is a good alternative to some more expensive solutions. It has some basic features like posting to social networks, but also some more advanced, like brand monitoring, and mentions. You cannot use a software you don't trust for tracking your clients' mentions. In these terms, I trust Zoho. Zoho also provides you with a nice feedback with well illustrated reports. Nice piece of software, overall.

Pros and Cons

Brand mentions
Posting to social networks
Reporting

Best times to post
Apps for facebook
Commenting in reports

Return on Investment

Faster reporting by 20%
Mobile app decreases response times by at least 25%
Savings on small business clients software are from 10-12%

Alternatives Considered

Buffer and Hootsuite

Zoho is around the price range of basic packages of these two softwares, but, in my opinion, has better reporting. It's way faster than Hootsuite, and mobile. Featurewise, Zoho Social lacks some features, and Hootsuite has the best learning support, and certification.

Other Software Used

Hootsuite Pro, Buffer

Likelihood to Recommend

Zoho is well suited for needs of everyday posting, and tracking, but it lacks some more advanced features for fast responding, team collaboration and scheduling content.

Great value for the money

Overall Satisfaction with Zoho Social