Item: ZoomInfo Sales
Rating: 6
Author: Joe Gish

Use Cases and Deployment Scope

We use Zoominfo for sales intelligence and prospecting. It allows us to narrow our efforts to very specific buyer personas and industry verticals.

Pros and Cons

Vast amount of data
UX is pretty straight forward with a little familiarity
Ability to narrow target and pull lots of information
Salesforce and Salesloft integration

Contact info is very hot or miss. Sometimes there are multiple phone # and emails to vet.
Information can be outdated, it doesn't seem to update often.
Intent signals appear to be relatively unreliable.
Not helpful for targeting early stage companies, there just isn't much info, if any

Return on Investment

Lead gen volume had 7x'd
Prospecting time has decreased
Increased database of prospects

It's a very expensive tool, and we have gotten a surprisingly high amount of bad contact information from it. That said, it is still incredibly useful and the amount of information and customization is really impressive. The system integration is super helpful, and makes prospecting very time efficient...except the amount of information vetting you have to do in the event of multiple phone numbers and email addresses.

Hefty Price Tag, Decent Utility

Overall Satisfaction with ZoomInfo SalesOS

Use Cases and Deployment Scope

Pros and Cons

Key Insights

Do you think ZoomInfo Sales delivers good value for the price?

Are you happy with ZoomInfo Sales's feature set?

Did ZoomInfo Sales live up to sales and marketing promises?

Did implementation of ZoomInfo Sales go as expected?

Would you buy ZoomInfo Sales again?

Return on Investment

Alternatives Considered

Other Software Used

Likelihood to Recommend

ZoomInfo Sales Feature Ratings