What users are saying about

12mass

6 Ratings

12mass

6 Ratings
Score 1 out of 101

NapoleonCat.com

1 Ratings
Score 3.6 out of 101

Add comparison

Likelihood to Recommend

12mass

It's best used in customer service, esp for those encountering similar interactions from time to time. Also, you can totally use it to seek opinions from relevant users on a matter regarding your business, the tool is perfect for engaging and crowd-sourcing.

NapoleonCat.com

Great for managing social media campaigns, specifically involving multiple hashtags. Few to zero competitors offer this. That's kind of a niche use, which is why I gave it a four when asked "how likely are you to recommend it." The interface was kind of glitchy, so I might look elsewhere for managing campaigns that didn't require multiple hashtags

Feature Rating Comparison

Listening/monitoring

12mass
NapoleonCat.com
6.4
Boolean keyword searches
12mass
NapoleonCat.com
9.1
Filtering out noise/spam
12mass
NapoleonCat.com
7.3
Sentiment analysis
12mass
NapoleonCat.com
4.5
Broad channel coverage
12mass
NapoleonCat.com
4.5

Marketing

12mass
NapoleonCat.com
6.4
Campaigns and promotions
12mass
NapoleonCat.com
6.4

Channel coverage/integration

12mass
NapoleonCat.com
7.3
Instagram
12mass
NapoleonCat.com
7.3

Reporting/analytics

12mass
NapoleonCat.com
6.8
Campaign success analytics
12mass
NapoleonCat.com
5.5
Real-time tracking
12mass
NapoleonCat.com
8.2

Pros

  • The smart clustering works wonder and will help you loads in managing a huge number of mentions everyday or reaching out to people who might be interested in your product. The tool cleverly groups similar tweets together even though they don't match word by word. It saves me time everyday responding to tweets with similar content. The nice thing about it is you can customize your responses so you don't sound like a machine, thus the personal touch is still there.
  • 12mass is the only tool that allows you to measure your responses against stipulated metrics like engagement rate, click-through rate and so on, so you know which responses are best welcome by the audience
  • The system gets smarter as you use it, which speeds up the conversations even further.
  • Multi-hashtag searches
  • Customer service
  • Social campaign management

Cons

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
  • Somewhat glitchy interface
  • Confusing
  • Explaining what different services are provided

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
No score
No answers yet
No answers on this topic

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
No score
No answers yet
No answers on this topic

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
NapoleonCat.com8.2
Based on 1 answer
Over the course of our campaign, the team went out of their way to fix and correct glitches in the interface that I pointed out to them.

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
No score
No answers yet
No answers on this topic

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
No other program we found allowed for multi-hashtag searching.

Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
  • Allowed us to engage users with a contest that otherwise would have been impossible or required different paramters
  • Easily track the 1000 contest entrees

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

NapoleonCat.com

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details