What users are saying about

12mass

6 Ratings

12mass

6 Ratings
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Score 1 out of 101

NapoleonCat.com

1 Ratings
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Score 3.6 out of 101

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Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
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NapoleonCat.com

Great for managing social media campaigns, specifically involving multiple hashtags. Few to zero competitors offer this. That's kind of a niche use, which is why I gave it a four when asked "how likely are you to recommend it." The interface was kind of glitchy, so I might look elsewhere for managing campaigns that didn't require multiple hashtags
Jaeger Shaw profile photo

Feature Rating Comparison

Listening/monitoring

12mass
NapoleonCat.com
6.4
Boolean keyword searches
12mass
NapoleonCat.com
9.1
Filtering out noise/spam
12mass
NapoleonCat.com
7.3
Sentiment analysis
12mass
NapoleonCat.com
4.5
Broad channel coverage
12mass
NapoleonCat.com
4.5

Marketing

12mass
NapoleonCat.com
6.4
Campaigns and promotions
12mass
NapoleonCat.com
6.4

Channel coverage/integration

12mass
NapoleonCat.com
7.3
Instagram
12mass
NapoleonCat.com
7.3

Reporting/analytics

12mass
NapoleonCat.com
6.8
Campaign success analytics
12mass
NapoleonCat.com
5.5
Real-time tracking
12mass
NapoleonCat.com
8.2

Pros

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
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  • Multi-hashtag searches
  • Customer service
  • Social campaign management
Jaeger Shaw profile photo

Cons

  • Still a bit of lag, but that's compared to super slick interfaces that we usually use like Google LinkedIn and Facebook. I hope they go big soon and can throw more money into their servers so we have a better experience! With the service they provide, I'm usually willing to wait a few extra seconds to reach many extra people.
  • I would prefer the 'Delete' button to be bigger so its easier to quickly remove the unwanted stuff.
  • Maybe different colored backgrounds for their responses? Right now the layout is all in shades of blue and white. While its still easy to navigate, it might be better to have more colors so certain parts stand out more.
No photo available
  • Somewhat glitchy interface
  • Confusing
  • Explaining what different services are provided
Jaeger Shaw profile photo

Likelihood to Renew

12mass8.2
Based on 3 answers
In addition to what I've said, maybe its personal, but I don't waste time on a new product if I find something that works. If I hear of anything better (maybe on TrustRadius!) then we'll see. But for now, if it ain't broke don't fix it. My efforts could be much better used elsewhere.
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No score
No answers yet
No answers on this topic

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
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No score
No answers yet
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Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
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NapoleonCat.com8.2
Based on 1 answer
Over the course of our campaign, the team went out of their way to fix and correct glitches in the interface that I pointed out to them.
Jaeger Shaw profile photo

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We selected 12mass because they responsed to our queries readily, and understood our concerns. The CEO (Agmon) doesn't waste time or effort, and got down to the brass tacks during our discussions. Even today, if there is an issue, the team is quick and reliable in responding
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No other program we found allowed for multi-hashtag searching.
Jaeger Shaw profile photo

Return on Investment

  • Better customer service. One example I like to use is that there was a miscommunication, and the customer put it up on Twitter (presumably because he thought an email wouldn't be helpful, or he wanted to get a few laughs). 12mass filtered his post out and brought it to our attention, so we were able to email him straightaway and quickly remedy it.
  • Better ROI. We have seen direct conversions from click throughs on responses generated by 12mass sent out at optimised times.
  • Maybe on a smaller note, its a morale booster. To know that we are using something that is still new, that works so well. Motivates the team to work harder because we are part of a change; a new way of marketing.
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  • Allowed us to engage users with a contest that otherwise would have been impossible or required different paramters
  • Easily track the 1000 contest entrees
Jaeger Shaw profile photo

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

NapoleonCat.com

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details