What users are saying about

12mass

6 Ratings

NetBase

135 Ratings

12mass

6 Ratings
Score 1 out of 101

NetBase

135 Ratings
Score 8.3 out of 101

Add comparison

Likelihood to Recommend

12mass

The only problem with 12mass may be that it might come accross as spam. Personally, for every 100+ sincere responses that I get, I'm hit by 1 or 2 responses that ask me to stop spamming.The beauty is that if you're paying attention to your dashboard, you see when these things happen, and you can reply yourself to assure the customer that there is a real live human typing out the characters they are reading. I would advise that the person given the 12mass account to handle should be someone who can exercise caution. It is a great tool to leverage on, provided you put thought and effort into your 'canned' responses that are actually useful instead of just blatant advertising/spamming. The latter would not be optimal for you.
No photo available

NetBase

I think that overall NetBase is one of the best tools on the market. There are certainly tools that look a bit better, but the core algorithms behind NetBase are some of the best on the market. Now its time to focus a bit on user experience.
Scott Reitzel profile photo

Feature Rating Comparison

Listening/monitoring

12mass
NetBase
8.0
Boolean keyword searches
12mass
NetBase
8.1
Filtering out noise/spam
12mass
NetBase
7.9
Sentiment analysis
12mass
NetBase
8.8
Broad channel coverage
12mass
NetBase
7.3

Publishing

12mass
NetBase
7.9
Content planning and scheduling
12mass
NetBase
8.5
Audience targeting
12mass
NetBase
7.7
Content optimization
12mass
NetBase
8.2
Workflow management
12mass
NetBase
7.4

Engagement

12mass
NetBase
8.7
Automated routing and prioritization
12mass
NetBase
9.0
Customer interaction histories
12mass
NetBase
8.7
Bulk actions
12mass
NetBase
8.3

Marketing

12mass
NetBase
8.2
Lead generation
12mass
NetBase
8.1
Content marketing
12mass
NetBase
9.0
Paid media management
12mass
NetBase
7.5
Campaigns and promotions
12mass
NetBase
8.3

Channel coverage/integration

12mass
NetBase
7.8
Twitter
12mass
NetBase
9.4
Facebook
12mass
NetBase
7.5
LinkedIn
12mass
NetBase
7.7
Google+
12mass
NetBase
6.1
Instagram
12mass
NetBase
8.6
Pinterest
12mass
NetBase
7.1
YouTube
12mass
NetBase
7.9

Reporting/analytics

12mass
NetBase
8.7
Campaign success analytics
12mass
NetBase
7.9
Real-time tracking
12mass
NetBase
9.0
Competitor analysis
12mass
NetBase
9.1

Account management

12mass
NetBase
6.8
Role-based user permissions & privileges
12mass
NetBase
8.1
Mobile access
12mass
NetBase
5.5

Pros

  • Targets only those users who have a demonstrated/mentioned interest in the solution you are offering
  • Easily allows you to personalise your responses, and provides stats to allow you to track which ones are more popular (higher conversion rates). That way, you quickly know which responses are hitting home; which ones the people care about.
  • The UI is intuitive. In the past 6 months, I've seen the changes made to the layout, and the learning curve is less daunting now.
  • Free 30 day trial. They don't mess around. Try it; if it works, great. If not, ah well.
  • It allows an SME like ours to take on bigger companies with bigger budgets.
No photo available
  • Ease of use: it was easy for everyone in the team to analyze a topic with the tools on the left.
  • Customer service: Kelsee is always available if we have a question and has set things up for us when we're on a time crunch
  • The interface is pretty fast: unlike our previous program (radian 6), we don't have to wait hours until our content loads.
Sarah Flagg profile photo

Cons

  • The system is rather bulky and can be complicated for new users to get familiarized with at first. There are a lot of tools to refine your search, which takes a while to understand the logic.
  • It can be a bit slow at times and you'll need to refresh the system and type the search again.
  • Would love to see the statistics being present in a more comprehensive way with a dialog decision tree drawn out.
No photo available
  • I wish someone would have sat next to us to set up topics. I really struggled learning how they work, and a side-by-side session would have helped
  • I'd love to be able to delete irrelevant posts on the post themselves or in the stream. Instead we have to filter out Exclude terms
  • I'd also love to be able to customize the colors to a client's brand standards.
Sarah Flagg profile photo

Likelihood to Renew

12mass8.2
Based on 3 answers
When you are used to engaging with a lot of people, it's hard and not advisable to reduce the intensity.
No photo available
NetBase8.1
Based on 88 answers
I really love NetBase and plan to renew, however, if I find another tool that can offer me insights that would enhance our campaigns and save me time (like the items I previously discussed about Networked Insights), then I will switch platforms.
Becca James profile photo

Usability

12mass8.2
Based on 2 answers
It's easy to use, after a while you'll get used to it and find it easy to navigate
No photo available
NetBase9.0
Based on 13 answers
Very simple to use, quick to pick up on the key principles, and a task-centric design (ie. Topics to set up what you want to analyze, Analysis to do the exploration/analysis, and Dashboards to pull results and findings together to generate reports.) All intuitive, drag & drop etc.
Scott Thompson profile photo

Performance

No score
No answers yet
No answers on this topic
NetBase9.5
Based on 6 answers
NetBase constantly updates the platform with features. The platforms ability to analyze complex social listening topics is exceptional. Its fast and gives you the ability to create standardized reports for a quick topic analysis. Additionally, the standard overview tab provides the topic at a glance and assists in quickly identifying areas to further analyze. Great product with excellent support behind it!
Ted Tagalakis profile photo

Support

12mass8.2
Based on 2 answers
Maybe its a small company and they don't have too many customers, but they always reply quickly and to the point. This saves me time and allows me to make money for my company :)
No photo available
NetBase9.1
Based on 11 answers
Account managers and analyst support are all very responsive, helpful, knowledgeable and friendly. When the first line of support can't immediately resolve a problem, they manage expectations and effectively communicate what is being done and estimated timelines.
Scott Thompson profile photo

Implementation

12mass8.2
Based on 1 answer
see the tutorials on you tube. that helps
No photo available
NetBase9.6
Based on 4 answers
We had an internal implementation meeting with the NetBase team as well as a business seat implementation for one of our clients. I would highly recommend having all stakeholders attend an implementation meeting as they can understand the power of this platform.
Ted Tagalakis profile photo

Alternatives Considered

Hootsuite is great in managing multiple platforms but it's not exactly a conversation tool. I would say Hootsuite for management, 12mass for engagement.
No photo available
I selected NetBase because it fit our objectives and budget at the time. However, Networked Insights has taxonomy of 15k classifiers:
  • Who (male female, age, where, emotions)
  • General interests (sports, fashion)
And you can segment your audience: moms, millennials, sports enthusiasts, home buyers - which helps build personas better than NetBase. It also goes through the system, compares data to the general public and can tell you what the audience cares about? i.e. which apps, music, how to create content that will resonate with them. Another difference: show instantly what causes spike in engagement - so you don’t have to tediously sift through posts to understand what caused the spike like in NetBase
Becca James profile photo

Return on Investment

  • Better customer service and more interactions on twitter for sure! I've seen a huge jump in the interactions since I started using the product. Also, I've established a lot of connections with influencers by asking meaningful questions.
  • It definitely saves time, I don't think you can ever engage with that many people manually.
  • More people are trying our products as we find a fit between their needs and our offerings through engaging with them on Twitter.
No photo available
  • Faster access to C-Suite
  • Faster access to LOB.
  • Faster conversion from "new" to "in process" in the sales cycle.
Niki Harris profile photo

Pricing Details

12mass

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

NetBase

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details