What users are saying about

Cision PR

81 Ratings

24-7 Press Release

6 Ratings
Score 6.3 out of 101

Cision PR

81 Ratings
Score 7.5 out of 101

Add comparison

Likelihood to Recommend

24-7 Press Release

Well suited for increasing digital presence for traditional and online businesses or brands. Can't think of any situation where smart use of 24-7 Press Release isn't relevant.

Cision PR

Cision is, hands-down, the best database for creating targeted media lists. For example, if you want to target health editors at the top 150 U.S. newspapers, you have that information at your fingertips with Cision. The service isn't the best for compiling lists of social influencers (e.g. YouTube or Instagram stars), but, I believe, Cision is aiming to better develop that capability.

Pros

  • Increases search engine optimization.
  • Builds awareness.
  • Bumps up social media engagement.
  • Media contact sourcing
  • Inside details on reporters
  • Media movement and new beats
  • Researching media in new geographies or industries

Cons

  • More detailed reporting.
  • Cision is a relatively expensive platform.
  • While there is Cision staff devoted to updating media contacts, the process is imperfect and there are times where media outlets and contacts are not updated in a timely manner.
  • It would be great if Cision allowed for media tracking based on specific keywords and individual names so that we could do most if not all of our media outreach and tracking in one place.

Likelihood to Renew

No score
No answers yet
No answers on this topic
Cision PR8.1
Based on 5 answers
There was a major outage of the service earlier this year, rendering the system unusable for the better part of a day and partially during the following day. It was very difficult to get information about what was happening until I persisted and finally got to talk with a supervisor. Cision did not send me (and presumably others) real time updates, so those of us who had to issue news releases on those days were left in the lurch.

Usability

No score
No answers yet
No answers on this topic
Cision PR8.0
Based on 1 answer
It's improved a lot. I used a much earlier version of Cision several years ago -- before I switched to Vocus and then moved back to Cision this past September. By the time I came back to Cision, the user interface has been simplifed and the product has become much more user-friendly.

Performance

No score
No answers yet
No answers on this topic
Cision PR8.0
Based on 1 answer
Generally, Cision performs well day to day, but it's got some annoying bugs that slow down usage/require user workarounds which is inefficient. More seriously, a few months ago, as a result of a major system upgrade, certain critical functionality was not working and I was unable to use the service for more than a day when I had time-sensitive work to execute

Support

No score
No answers yet
No answers on this topic
Cision PR7.0
Based on 2 answers
While I think the support is decent; there is room for improvement. Typically the time lapse from problem to solution is 3-5 days. It would be better if this could be shortened to 1-2 days or 24 hours.

Implementation

No score
No answers yet
No answers on this topic
Cision PR10.0
Based on 1 answer
There is no implementation at the customer's end so this doesn't really apply to my instance of Cision (possibly to all instances of it).

Alternatives Considered

Affordable. Easy to use. Effective.
I used Vocus for several years before it merged with Cision. There were many things I liked and miss about Vocus - maybe because I had 'mastered' their program. It's difficult for me to recall what may be missing now since it's been at least 4-5 years since the changeover.

Return on Investment

  • Positive awareness building on a global scale.
  • Increased attendance to a benefit for a university.
  • Built awareness for a non-profit event for teens at risk.
  • Stable.
  • Some gains in avoiding major incidents.
  • No major change.

Pricing Details

24-7 Press Release

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Cision PR

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details