What users are saying about
83 Ratings
6 Ratings
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Score 6.8 out of 101
83 Ratings
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Score 7.3 out of 101

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Likelihood to Recommend

24-7 Press Release

Well suited for increasing digital presence for traditional and online businesses or brands. Can't think of any situation where smart use of 24-7 Press Release isn't relevant.
Teri Thompson profile photo

Cision PR

Cision is, hands-down, the best database for creating targeted media lists. For example, if you want to target health editors at the top 150 U.S. newspapers, you have that information at your fingertips with Cision. The service isn't the best for compiling lists of social influencers (e.g. YouTube or Instagram stars), but, I believe, Cision is aiming to better develop that capability.
Lindsey Lucenta profile photo

Pros

  • Increases search engine optimization.
  • Builds awareness.
  • Bumps up social media engagement.
Teri Thompson profile photo
  • Cision is the best database available for compiling media lists, both for print and online outreach.
  • Cision is excellent for quickly getting high-level information or metrics about a publication, whether it be for a report or presentation.
  • Cision serves as a great starting point for compiling targeted editorial calendars for a PR strategy.
Lindsey Lucenta profile photo

Cons

  • More detailed reporting.
Teri Thompson profile photo
  • The contact information isn't always accurate or up to date.
  • There are many contacts in Cision who aren't traditional reporters, whether they are bloggers or sponsorship contacts.
  • The search and list-building functions can be hard to use.
Anna Swenson profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Cision PR8.1
Based on 5 answers
For all of the reasons I had mentioned before, I haven't found a product that surpasses what they offer. I will maintain renewing with them for a few years and then reexamine the market to see if any new competitors arise. Until then, I have no reason to leave them for someone else.
Kyle Burt profile photo

Usability

No score
No answers yet
No answers on this topic
Cision PR8.0
Based on 1 answer
It's improved a lot. I used a much earlier version of Cision several years ago -- before I switched to Vocus and then moved back to Cision this past September. By the time I came back to Cision, the user interface has been simplifed and the product has become much more user-friendly.
Susan Tull profile photo

Performance

No score
No answers yet
No answers on this topic
Cision PR8.0
Based on 1 answer
Generally, Cision performs well day to day, but it's got some annoying bugs that slow down usage/require user workarounds which is inefficient. More seriously, a few months ago, as a result of a major system upgrade, certain critical functionality was not working and I was unable to use the service for more than a day when I had time-sensitive work to execute
Susan Tull profile photo

Support

No score
No answers yet
No answers on this topic
Cision PR7.0
Based on 2 answers
While I think the support is decent; there is room for improvement. Typically the time lapse from problem to solution is 3-5 days. It would be better if this could be shortened to 1-2 days or 24 hours.
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Implementation

No score
No answers yet
No answers on this topic
Cision PR10.0
Based on 1 answer
There is no implementation at the customer's end so this doesn't really apply to my instance of Cision (possibly to all instances of it).
Susan Tull profile photo

Alternatives Considered

Affordable. Easy to use. Effective.
Teri Thompson profile photo
Cision has more descriptive information and more capabilities for building media lists through the platform, but Muckrack and Gorkana are easier to use and also usually include people that Cision does not have in its database
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Return on Investment

  • Positive awareness building on a global scale.
  • Increased attendance to a benefit for a university.
  • Built awareness for a non-profit event for teens at risk.
Teri Thompson profile photo
  • By enabling us to contact journalists that we don't know personally, we can cast a wider net for our clients.
No photo available

Pricing Details

24-7 Press Release

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Cision PR

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details